Page 919 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1
P. 919
2/24/25, 4:37 PM UAE Pioneers a Future-Ready Economy Through Innovation and Sustainability
‘WORLD’S COOLEST WINTER’
CAMPAIGN WRAPS UP WITH
RECORD-BREAKING GROWTH IN
GREEN TOURISM
Listen
The campaign achieved remarkable success in promoting innovative tourism
concepts that enhance diversity in the sector, in line with the national vision to
develop an integrated tourism ecosystem based on global best practices.
Press Release
Sun, Feb 9, 2025 1:15pm 3 min
The Ministry of Economy announced the conclusion of the fifth edition of the ‘World’s Coolest Winter’ campaign, which
ran for six weeks from December 16, 2024, under the theme ‘Green Tourism’. The campaign was launched in collaboration
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