Page 923 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

2/24/25, 4:37 PM UAE 5th ‘World’s Coolest Winter’ Campaign Achieves Approximately AED 1.9 Billion in Hotel Revenue Success - Travel And Tour …
H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the Emirates Tourism
Council, highlighted the campaign’s success in showcasing the UAE’s vast array of
destinations and unique experiences. From lush nature reserves to scenic landscapes and
winter retreats, the campaign attracted both local and international visitors, further elevating
the UAE as a leading tourism and investment destination.

This edition also underscored the UAE’s commitment to its Tourism Strategy 2031 by
promoting ecotourism assets, sustainable farming practices, and innovative agricultural
projects. It played a vital role in advancing high-value tourism initiatives and cementing the
country’s reputation for hosting sustainable tourism ventures.

Showcasing Competitive Advantages
The campaign highlighted the diversity of the UAE’s natural and environmental offerings,
from mountains and beaches to deserts and nature reserves. Various media and marketing
materials were used to feature innovative agricultural projects, including those by young
Emirati entrepreneurs leveraging advanced agricultural technology like hydroponics, vertical
farming, and sustainable cultivation methods.

In addition, the campaign emphasized biodiversity hotspots, natural landmarks, and unique
tourism activities such as exploring islands, deserts, and mountain terrains. These efforts
reflected the UAE’s drive to enhance environmental sustainability and expand green spaces
as part of its long-term vision.

Record-Breaking Growth in Tourism and Aviation
In tandem with the campaign, the UAE’s tourism and aviation sectors recorded remarkable
growth in 2024. The civil aviation sector saw a 10% rise in passenger traffic, reaching 147.8
million travelers compared to 134 million in 2023, reinforcing the UAE’s global aviation
leadership.

The tourism sector also flourished, with hotel revenues hitting AED 37.1 billion during
January-October 2024, marking a 4% increase over 2023. Hotel occupancy rates averaged
78% during the same period, with 24.9 million hotel guests recorded—a 9.5% year-on-year
growth. By October 2024, the UAE boasted 1,246 hotel establishments, further solidifying its
position as a premier travel destination.
The campaign has not only reinforced the UAE’s status as a global tourism hub but also
highlighted its dedication to sustainable development and environmental conservation. By
integrating green tourism into its broader vision, the UAE continues to set benchmarks for
innovative, sustainable, and inclusive tourism practices.

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