Page 922 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

2/24/25, 4:37 PM UAE 5th ‘World’s Coolest Winter’ Campaign Achieves Approximately AED 1.9 Billion in Hotel Revenue Success - Travel And Tour …
UAE 5th ‘World’s Coolest Winter’ Campaign

Achieves Approximately AED 1.9 Billion in

Hotel Revenue Success

Sunday, February 9, 2025

UAE’s 5th ‘World’s Coolest Winter’ campaign concluded with AED 1.9 billion in hotel
revenues, showcasing green tourism and driving sustainable growth.

UAE Concludes Fifth Edition of ‘World’s Coolest Winter’ Campaign, Focused on
Green Tourism
The UAE’s Ministry of Economy has successfully concluded the fifth edition of its ‘World’s
Coolest Winter’ campaign, which spanned six weeks starting December 16, 2024. Centered
around the theme of ‘Green Tourism,’ the campaign was implemented in collaboration with
the National Agricultural Center and local tourism authorities across all seven emirates.

Pioneering Sustainable Tourism
The campaign made significant strides in promoting sustainable tourism practices, aligning
with the UAE’s vision to build an integrated and innovative tourism sector. By emphasizing
green tourism, agritourism, and ecotourism, the initiative not only diversified the tourism
landscape but also helped attract investments and drive sectoral growth.

Unlocking New Opportunities

https://www.travelandtourworld.com/news/article/uae-5th-worlds-coolest-winter-campaign-achieves-approximately-aed-1-9-billion-in-hotel-revenue-suc… 1/2