Page 100 - AJMAN TOURISM PR REPORT - February 2025

2/17/25, 1:39 PM Ajman Tourism embarks on UK tour to boost visitor numbers | The National

Ajman Tourism is embarking on a six-day visit to the UK to promote the emirate as a holiday destination. Photo:
Ajman Tourism
Lifestyle Travel
Ajman Tourism embarks on UK tour to boost visitor numbers

The promotional tour will reach cities such as London, Newcastle, Reading and Edinburgh

Hayley Kadrou
February 16, 2025

The UAE's popularity as a tourist destination continues to rise, with travellers from the UK consistently ranking among the top five sources of
international visitors.

Yet most tourists visit either the country's capital, Abu Dhabi, or its most populated emirate, Dubai. In the past year, however, Ajman – the smallest of
the seven emirates in the UAE – has been working to establish itself as a must-visit destination for international visitors.

Today, Ajman Tourism Development Department has furthered this effort by launching a promotional tour of the UK.

Led by Mahmood Khaleel Al Hashmi, director general of the department, the delegation will visit London, Edinburgh and other key cities, including
Newcastle and Reading. The tour will conclude on February 21.

The visit comes as Ajman Tourism revealed an increase in visitor numbers already demonstrated last year – with a nine per cent increase in visitors, and
a 34 per cent increase in the duration of their visit to the emirate. It is growth that officials want to continue to see in 2025 and beyond.

“Through this tour, we aim to raise awareness about Ajman as an attractive tourist destination while exploring new opportunities for fruitful
collaboration and knowledge exchange. We seek to sign strategic agreements and partnerships with tourism representatives in the UK to attract more
tourists and visitors to Ajman, which is in line with our efforts to establish Ajman as a growing tourism destination in the European market,” said Al
Hashmi.

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