Page 103 - AJMAN TOURISM PR REPORT - February 2025

2/17/25, 12:01 PM Ajman Tourism showcases its tourists destinations in Britain
Commenting on the tour, Mahmood Khaleel Alhashmi, Director General of the Ajman Department of
Tourism Development, said:”Through this tour, we aim to raise awareness about Ajman as an
attractive tourist destination, while exploring new opportunities for fruitful collaboration and knowledge
exchange.” He added, “We seek to sign strategic agreements and partnerships with tourism
representatives in the UK to attract more tourists and visitors to Ajman, in line with our efforts to
establish Ajman as a growing tourism destination in the European market.”

The UK market plays a vital role in boosting tourism in Ajman, ranking among the top ten source
markets for the emirate. In 2024, the number of visitors from the UK to Ajman recorded a notable
increase of 9%, while the average length of stay grew by 36% compared to the previous year. The
steady growth in British tourist arrivals reflects Ajman’s rising appeal as a preferred destination for
travelers from the UK.

Ajman offers a unique tourism experience, combining pristine beaches, breathtaking natural
landscapes, and rich historical landmarks. The emirate is also home to a selection of high-end hotels

that cater to various visitor preferences.

The promotional tour will be led by His Excellency Mahmood Khaleel Alhashmi, accompanied by a
delegation from the Ajman Department of Tourism Development. Leading hotels from Ajman,

including Ajman Hotel, Fairmont Ajman, Bahi Ajman Palace Hotel, The Oberoi Beach Resort, and
Emirates Airline, will also participate in the tour.

Last year, The Ajman Tourism Development Department has launched a promotional tour to the CIS

under the leadership of Mahmood Khaleel Alhashmi, Director-General of the Ajman Tourism
Development Department.

The tour, which is being held from 14th September to 21st September, has been organised to
reinforce collaborations with representatives from the tourism sector of Kazakhstan, Uzbekistan, and
Azerbaijan in a move to attract more tourists to the emirate of Ajman.

The promotional tour includes visits to Almaty, Tashkent and Baku, during which the Department is
highlighting Ajman’s latest tourist destinations and new projects which aim to enhance the Emirate’s
position as a global tourist destination.

Ajman is currently witnessing a substantial increase in tourists from the CIS countries, recording an
exceptional increase of 12 percent visitors and 12 percent increase in nightly accommodations. This
is a testament to the growing attractiveness of the emirate as a tourist destination. There has been a
marked increase of 3 percent in hotel occupancy rate, along with a 5 percent increase in room
revenues as compared to the previous year.

Alhashmi said, “The key goal of the promotional tour is to enhance Ajman’s position as a leading
tourist destination at a regional and global scale. Our visit to the CIS is aimed at deepening strategic
relations with our key partners and further exploring newer avenues for cooperation and exchange of
expertise.”

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