Page 105 - AJMAN TOURISM PR REPORT - February 2025

2/17/25, 12:02 PM Ajman Tourism embarks on UK tour to boost visitor numbers

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Ajman Tourism embarks on UK tour to boost visitor
numbers

Story by Hayley Kadrou • 21h • 2 min read

The UAE's popularity as a tourist destination continues to rise, with travellers from the UK consistently ranking among the
top five sources of international visitors.
Yet most tourists visit either the country's capital, Abu Dhabi, or its most populated emirate, Dubai. In the past year,
however, Ajman – the smallest of the seven emirates in the UAE – has been working to establish itself as a must-visit
destination for international visitors.

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Today, Ajman Tourism Development Department has furthered this effort by launching a promotional tour of the UK.
Led by Mahmood Khaleel Al Hashmi, director general of the department, the delegation will visit London, Edinburgh and
other key cities, including Newcastle and Reading. The tour will conclude on February 21.
The visit comes as Ajman Tourism revealed an increase in visitor numbers already demonstrated last year – with a nine per
cent increase in visitors, and a 34 per cent increase in the duration of their visit to the emirate. It is growth that officials want
to continue to see in 2025 and beyond.
“Through this tour, we aim to raise awareness about Ajman as an attractive tourist destination while exploring new
opportunities for fruitful collaboration and knowledge exchange. We seek to sign strategic agreements and partnerships
with tourism representatives in the UK to attract more tourists and visitors to Ajman, which is in line with our efforts to
establish Ajman as a growing tourism destination in the European market,” said Al Hashmi.

Masfout in Ajman is popular among tourists. Image: Ajman Tourism
© Ajman Tourism

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