Page 117 - AJMAN TOURISM PR REPORT - February 2025

2/17/25, 12:07 PM Ajman, UAE Sees New 9% Surge in UK Tourists: Tourism Delegation Launches UK Promotional Tour - Travel And Tour World

Showcase Ajman’s attractions and services, including luxury hotels, pristine beaches, and cultural
heritage sites.
Discuss potential partnerships that will enhance the visibility of Ajman’s tourism sector in the UK market.
Develop strategic agreements that support long-term cooperation between Ajman and UK-based tourism
businesses.
Share insights on Ajman’s growing appeal as a destination that combines natural beauty, modern
luxury, and cultural richness.

Ajman’s Growing Popularity Among British Tourists

The United Kingdom is one of Ajman’s top ten source markets, playing a crucial role in the
emirate’s expanding tourism sector. In 2024, British tourist arrivals to Ajman grew by 9%,
marking one of the most significant increases in recent years.

Additionally, the average length of stay for UK tourists increased by 36% compared to the
previous year, demonstrating rising visitor satisfaction and growing interest in extended stays in
Ajman.

The increasing popularity of Ajman among British travelers can be attributed to its unique blend of
attractions, including:
Pristine, tranquil beaches, ideal for relaxation and water activities.
A diverse range of luxury hotels and resorts catering to various traveler preferences.
Scenic landscapes and natural beauty, offering visitors an escape from urban life.
Rich cultural and historical sites, showcasing Ajman’s heritage and traditional Emirati experiences.

The UK Market: A Key Player in Ajman’s Tourism Growth

Strategy
Ajman’s tourism growth strategy aligns with a broader vision to attract more European travelers,
with a particular focus on the UK market. Given the significant increase in British tourist
numbers, ATDD sees immense potential for further expansion in this segment.

His Excellency Mahmood Khaleel Al Hashmi emphasized the importance of strengthening ties with
UK tourism representatives, stating:

“Through this tour, we aim to raise awareness about Ajman as an attractive tourist destination
while exploring new opportunities for fruitful collaboration and knowledge exchange.”
He further added:

“We seek to sign strategic agreements and partnerships with tourism representatives in the UK
to attract more tourists and visitors to Ajman, in line with our efforts to establish Ajman as a
growing tourism destination in the European market.”
Leading Hotels and Travel Partners Join Ajman’s UK

Roadshow

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