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renowned coffee brands. The platform will reinforce the position of the World of
Coffee as a key event for exploring growth and collaboration opportunities.

Among the exhibition’s features and programs, the Buyers Programme and
Buyers Longue will enable meetings between buyers and farmers, traders,
distributors, and roasters, as well as food and beverage managers from the
tourism and hospitality sectors. It will further encourage interaction and
communication among industry stakeholders and offer an ideal setting for
potential partnerships and transactions.

In addition, the 2024 edition will be held in two large theatres to accommodate
more participants for its series of dialogues and free workshops. One theatre will
be dedicated to hosting specialised coffee association dialogues, while the other
will be for unfiltered sessions, like hosting extensive dialogues with the presence
of numerous global experts and specialists to discuss the latest trends,
innovations, and products worldwide.

The Roasting Village, Cupping Room, and Brew Bar pavilions are also expanding
to meet the growing demand for participation. The Roasters Village area is
expected to be one of the most alluring areas for attendees as it will exhibit
coffee-making machines and water sources.

The participating businesses will also make coffee and display their coffee
beans. Along with specialised guests, it brings together a dozen global
businesses and offers an opportunity to sample coffee that has been prepared
and roasted in a variety of methods.

The ’Cupping Room’ pavilion will enable visitors to taste and compare different
coffee varieties and evaluate their quality. During their one-hour sessions, each
company will provide a set of coffee-tasting sessions for buyers and the public to
try and compare.

The Brew Bar pavilion, which is made up of two enormous platforms, can
accommodate 12 enterprises. Businesses may utilise the platform for three hours
to offer different coffee-tasting sessions and customers can wander between the
businesses to sample the coffee and watch baristas creating inventive
concoctions.

https://www.msn.com/en-ae/news/other/world-of-coffee-dubai-2024-reveals-varied-activities-
programmes-to-promote-partnerships-within-sector/ar-AA1jNpSr