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6/9/25, 9:23 AM Majra – National CSR Fund honours top 20 CSR projects at inaugural Sustainable Impact Challenge 2025
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Majra – National CSR Fund honours top 20 CSR projects
at inaugural Sustainable Impact Challenge 2025

H.E. Bin Touq: The UAE is deeply committed toward developing national initiatives that promote the values of social
responsibility, and the ‘Sustainable Impact Challenge’ embodies our vision of encouraging responsible business
practices
The event witnessed several sessions and meetings that discussed a range of topics, including:
Barriers that hinder the advancement of social responsibility in the UAE and the need for stronger
regulatory frameworks to adopt CSR initiatives across the private sector.
The importance of supporting public-private collaborations in developing the impact economy and
promoting sustainable and comprehensive development.
UAE, June 04, 2025: MAJRA – National CSR Fund recognised the top three winning projects and honoured 17 other initiatives
shortlisted for the inaugural edition of Sustainable Impact Challenge 2025, during a prestigious awards ceremony held at the
SEE Institute in The Sustainable City, Dubai. Held under the patronage and in the presence of H.E. Abdulla bin Touq Al Marri,
Minister of Economy and Chairman of Majra’s Board of Trustees, alongside
prominent figures, such as H.E. Hessa Bint Essa Buhumaid, Director General of the Community Development Authority,
the event celebrated innovative initiatives that created tangible impact in the nation’s sustainability landscape.
H.E. Abdulla bin Touq Al Marri said: “The UAE is deeply committed toward developing national strategies and programs that
uphold social responsibility and encourage sustainable practices across all sectors. At Majra, we are pleased to play a key role in
this effort by fostering collaboration and building strong partnerships with the private sector. The launch of the first edition of the
Sustainable Impact Challenge, which will be held annually, reflects our mission to instil corporate CSR values and nurture a
culture of sustainable development. Through this initiative, we aim to support impactful private sector projects that align with the
national agenda, contribute to the achievement of the Sustainable Development Goals (SDGs), and promote responsible
business practices. This is in line with our broader commitment to shaping a more resilient and sustainable future in accordance
with the ‘We the UAE 2031’ vision.”
The Sustainable Impact Challenge is a national platform designed to identify and celebrate outstanding CSR initiatives led by
private sector companies, third-sector organisations, universities, and other institutions. It reflects Majra’s firm dedication to
empowering these vital contributors and directing their efforts toward sustainable development. By recognising impactful
initiatives, the Challenge further supports the UAE’s broader national drive to achieve the Sustainable Development Goals
(SDGs) and promotes the adoption of CSR and sustainability practices across all major sectors.
In her speech, H.E. Hessa Buhumaid affirmed the pivotal role played by Majra through the launching of such CSR initiatives
and the identification of effective private sector leadership that would enhance social impact. H.E. highlighted the importance of
this Challenge as the first initiative showcasing projects with significant environmental, economic, and social impact in
conjunction with the prestigious ‘Year of Community’ program. Her Excellency praised the
efforts of the third sector in providing valuable contributions and actively tackling social, environmental, and economic issues.

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