Page 37 - MAJRA PR REPORT - JUNE 2025

6/9/25, 9:23 AM Majra – National CSR Fund honours top 20 CSR projects at inaugural Sustainable Impact Challenge 2025 - Middle East Business N…
efforts of the third sector in providing valuable contributions and actively tackling social, environmental, and economic issues.

The top three winners included HeroGo, for its project ‘Empowering the GCC to access better quality and more affordable groceries while
eliminating food waste’; Thiqa Education’s ‘1 Dirham makes an impact’ initiative; and Distant Imagery Solutions’ ‘Rooted in Innovation
UAE Engineered Drones Transform Mangrove Restoration’ initiative. Together, they were awarded a total cash prize of AED 600,000 in
recognition of their exceptional contributions to sustainable development in the UAE. Additionally, the other shortlisted sustainability
initiatives were acknowledged for their outstanding efforts and given the opportunity to showcase their project outcomes.

Sarah Shaw, CEO of Majra, said: “We are delighted to identify and honour the innovative, impactful projects through the Sustainable
Impact Challenge 2025. These initiatives highlight the pivotal role of private sector firms in driving sustainable change. At Majra, we look
forward to relentlessly supporting such efforts that contribute to the UAE’s vision for a sustainable, inclusive and resilient future.”

On the sidelines of the event, several sessions and meetings were held to reinforce Majra’s lead role in fostering sustainability in various
industries. A key session at the event featured H.E. Abdullah Al Saleh, Undersecretary of the Ministry of Economy and Vice Chairman of
Majra’s Board of Trustees, along with undersecretaries from five ministries to discuss the main challenges that hinder the advancement
of social responsibility in the UAE. Key issues highlighted included the lack of opportunities that encourage private sector involvement,
ongoing environmental hurdles and ways to find adequate solutions, and the need for stronger regulatory frameworks that require
organisations to implement CSR practices.

Another key session titled, ‘The Role of Public, Private and Third Sector in Developing an Impact Economy,’ explored the importance of
cross-sector collaboration in building a sustainable economy. The panel featured thought leaders including Dr. Habiba Al Marashi,
Chairperson and Co-Founder, Emirates Environmental Group, Chandran Nair, Founder and

CEO, Global Institute For Tomorrow (GIFT) and H.E. Maysa Al Nowais, Executive Director – Community Engagement and Volunteering,
Social Contributions Authority – Ma’an. The session was moderated by Mohammed Hanif Al Qassim.

The event also hosted the inaugural meeting of the Fashion Sustainability Taskforce, held in the presence of H.E. Abdulla bin Touq Al
Marri. The meeting laid the groundwork for future collaboration and set the direction for a unified roadmap to promote sustainability
within the fashion industry.

The Sustainable Impact Challenge 2025 stands as a testament to Majra’s unwavering commitment towards establishing a thriving
ecosystem that encourages and supports CSR initiatives in line with the UAE’s strategic development goals.

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