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6/9/25, 9:23 AM Majra – National CSR Fund honours top 20 CSR projects at inaugural Sustainable Impact Challenge 2025 - Middle East Business N…
Majra – National CSR Fund honours top 20 CSR projects at inaugural
Sustainable Impact Challenge 2025

June 4, 2025

H.E. Bin Touq: The UAE is deeply committed toward developing national initiatives that promote the values of social responsibility, and
the ‘Sustainable Impact Challenge’ embodies our vision of encouraging responsible business practices

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The event witnessed several sessions and meetings that discussed a range of topics, including:
Barriers that hinder the advancement of social responsibility in the UAE and the need for stronger regulatory frameworks to adopt
CSR initiatives across the private sector.
The importance of supporting public-private collaborations in developing the impact economy and promoting sustainable and
comprehensive development.

UAE, June, 2025: MAJRA – National CSR Fund recognised the top three winning projects and honoured 17 other initiatives shortlisted for
the inaugural edition of Sustainable Impact Challenge 2025, during a prestigious awards ceremony held at the SEE Institute in The
Sustainable City, Dubai. Held under the patronage and in the presence of H.E. Abdulla bin Touq Al Marri, Minister of Economy and
Chairman of Majra’s Board of Trustees, alongside

prominent figures, such as H.E. Hessa Bint Essa Buhumaid, Director General of the Community Development Authority, the event
celebrated innovative initiatives that created tangible impact in the nation’s sustainability landscape.

H.E. Abdulla bin Touq Al Marri said: “The UAE is deeply committed toward developing national strategies and programs that uphold social
responsibility and encourage sustainable practices across all sectors. At Majra, we are pleased to play a key role in this effort by fostering
collaboration and building strong partnerships with the private sector. The launch of the first edition of the Sustainable Impact Challenge,
which will be held annually, reflects our mission to instil corporate CSR values and nurture a culture of sustainable development. Through
this initiative, we aim to support impactful private sector projects that align with the national agenda, contribute to the achievement of
the Sustainable Development Goals (SDGs), and promote responsible business practices. This is in line with our broader commitment to
shaping a more resilient and sustainable future in accordance with the ‘We the UAE 2031’ vision.”

The Sustainable Impact Challenge is a national platform designed to identify and celebrate outstanding CSR initiatives led by private
sector companies, third-sector organisations, universities, and other institutions. It reflects Majra’s firm dedication to empowering these
vital contributors and directing their efforts toward sustainable development. By recognising impactful initiatives, the Challenge further
supports the UAE’s broader national drive to achieve the Sustainable Development Goals (SDGs) and promotes the adoption of CSR and
sustainability practices across all major sectors.

In her speech, H.E. Hessa Buhumaid affirmed the pivotal role played by Majra through the launching of such CSR initiatives and the
identification of effective private sector leadership that would enhance social impact. H.E. highlighted the importance of this Challenge as
the first initiative showcasing projects with significant environmental, economic, and social impact in conjunction with the prestigious
‘Year of Community’ program. Her Excellency praised the
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