Page 67 - ADCMC PR REPORT - OCTOBER 2024

10/15/24, 4:29 PM Dubai a global pathway for technology and innovation - GulfToday
technology. It further enhances cooperation between stakeholders and enables expedited
decision-making in times of crisis.

Trade Estonia at Gitex: Trade Estonia, part of Enterprise Estonia, participating in the Gitex
Global 2024 from 14 – 18 October. Their primary focus will be highlighting the Artificial
Intelligence, Data transformation, IoT and Cybersecurity advancements from Estonia-based
organisations. The pavilion will be comprised of 7 different companies all belonging to the
tech industry.

The companies are CybExer Technologies, Nortal, OMNICOMM OÜ, Lean OÜ, Bamboo
Group OÜ, 5.0Robotics OÜ, and Unlimited media.

Through its participation at GITEX, Trade Estonia aims to shed light on the top tier
developments and technological prowess in the areas of digital transformation. The pavilion
will also showcase innovative and sustainable solutions in the artificial intelligence sector that
were developed in Estonia. In addition to this, there will be a strong focus on cybersecurity,
featuring new trends and progress as the tech industry moves forward.

The Pavilion will highlight Estonia’s contributions to digital transformation, focusing on
innovative technology sectors, and will include brief descriptions of the technologies provided
by each company. They will also reveal new products.

Trade Estonia will also be hosting an event attended by the Estonian Minister of Economy
and Industry, who will also be present at Gitex for major announcements and media
interviews. For example, he will reveal 5.0 Robotics, an Estonian Robot manufacturing
company, new product developed together with Kuka Robotics, one of the world’s leading
suppliers of intelligent robotics, plant and systems engineering – a major landmark event. He
will also be speaker at the “Fostering international collaboration in the digital economy” panel
discussion.

Yango Tech for retailers: Yango Tech is showcasing latest solution during Gitex Global
2024. Yango Tech is demonstrating comprehensive end-to-end solution, designed to help
retailers transition from traditional brick-and-mortar operations to e-commerce or improve their
existing online business.

Max Avtukhov, Chief Executive of Yango Tech, Yango Group said, “We are also showcasing
our AInventory smart cameras, a real-time shelf monitoring system powered by AI. This
innovative technology provides critical insights into in-store shelves, alerting staff when
inventory does not comply with the planogram for products or prices, thereby enhancing
inventory management. Visitors can discover more about our extensive offerings, and how we
are at the forefront of AI integration across our platforms. As early adopters in the e-grocery
sector, we apply machine learning and AI-driven tools to enhance our applications, drive
revenue growth for retailers, and lower costs for their operations. Additionally, the AI
capabilities in our white-label app are designed to enhance the customer experience through
features like search algorithms, personalized suggestions, pricing strategies, promotional
methods and more.”

About the impact of technology on retail sector, he added, “ AI and digital transformation are
significantly reshaping the retail industry in the Middle East. In the UAE, customer
engagement and operational efficiency are particularly paramount. AI technologies empower
retailers to enhance customer experiences at scale, leveraging data-driven insights to
personalize recommendations and promotions effectively. Additionally, machine learning
algorithms optimize inventory management and streamline supply chains, enabling retailers to

https://www.gulftoday.ae/business/2024/10/14/dubai-a-global-pathway-for-technology-and-innovation 4/5