Page 68 - ADCMC PR REPORT - OCTOBER 2024

10/15/24, 4:29 PM Dubai a global pathway for technology and innovation - GulfToday
respond swiftly to changing consumer preferences. Embracing these technologies not only
improves operational efficiency but also strengthens competitive advantage in a rapidly
evolving marketplace. According to recent reports, e-commerce sales in the UAE are
expected to reach $17 billion by 2025, representing a substantial growth opportunity for
retailers. This trend underscores the essential need for consumer brands to develop robust
online and mobile capabilities to capture this market potential.”

Addressing the key challenges facing the retail industry, Avtukhov added, “One of the primary
challenges retailers face today is the accelerated pace of digital transformation. It is no longer
enough to simply digitalize physical stores; retailers must also cultivate a strong online
presence to respond to the rapidly increasing demand for online sales.”

“E-commerce has brought the shopping experience to the consumer’s fingertips, in the MENA
region alone, the e-commerce market is projected to reach $49 billion by 2028. Despite this
potential, local retailers often find themselves at a disadvantage, contending with increased
competition from both domestic and international players, struggling to transition due to
outdated systems and limited digital expertise. Additionally, retailers face challenges related to
supply chain disruptions and inventory management, which have been intensified by recent
global events.”

Avtukhov concluded, “Strategic partnerships with proprietary technology providers, such as
Yango Tech, can help address these challenges by equipping local retailers with the expertise
and resources needed to adapt effectively. Our solutions enable businesses to streamline
processes, boost operational efficiency, and elevate customer engagement, ultimately
positioning local retailers to thrive in an increasingly competitive market.”

Gen Z reshaping customer engagement: Genesys, a global leader in AI-powered
experience orchestration, has unveiled insights from a comprehensive global survey on
generational customer service preferences, highlighting how Gen Z in Saudi Arabia and the
United Arab Emirates are reshaping customer engagement and workplace dynamics with
strong demand for personalized across channels and supportive workplace environments.

Ahead of Gitex, the technology event which seeks to redefine the digital economy landscape,
which runs in Dubai from October 14-18, the survey provides businesses with valuable
insights into the preferences and priorities of young consumers. The findings indicate Gen Z
in the Middle East region place greater emphasis on brand reputation, digital customer
service, and flexible work arrangements, compared with the global average.

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