Page 206 - AJMAN TOURISM PR REPORT - SEPTEMBER 2025

9/10/25, 2:40 PM Ajman book fair 2025 welcomes Big Bad Wolf
Featuring more than 250,000 books across a wide range of genres, the fair will offer discounts of up
to 90%, with prices starting as low as AED 2. The exhibition is open daily from 10am to 9pm, and

entry is free for all visitors during the 11-day event.

The initiative is supported by several entities, including the Government of Ajman, the Sharjah Book

Authority, and the Office of Special Educational Affairs in Ajman, in strategic partnership with

the Ajman Youth Center.

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At the official launch press conference held at the Ajman Youth Center, representatives from the Ajman

government and numerous publishing houses were in attendance. Mahmoud Khalil Al Hashemi,
Director General of the Tourism Development Department, highlighted that hosting the Big Bad Wolf

book fair underscores Ajman’s commitment to promoting reading and cultural enrichment across the
emirate.

Yap, the founder of Big Bad Wolf, remarked that the fair’s mission is to democratise access to books
globally, stating, “Books are not a luxury, but a right for everyone.”

First launched in 2009, the Big Bad Wolf Book Sale has expanded to more than 50 cities across 17
countries, with Ajman becoming its 51st destination. The event aims to promote literacy,

encourage lifelong reading habits, and offer a platform for book lovers of all ages — from fiction fans
and science enthusiasts to children and self-help readers.

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