Page 210 - AJMAN TOURISM PR REPORT - SEPTEMBER 2025

9/10/25, 2:41 PM Ajman Welcomes Big Bad Wolf Book Fair with 250,000 Books
Event Details and Timings
The Big Bad Wolf Book Fair in Ajman will run for 11 days, starting from September 25 and continuing until
October 5, 2025. The exhibition will be open daily from 10 am to 9 pm, ensuring plenty of time for families,
students, and book enthusiasts to explore the wide range of titles on offer.

The entry to the exhibition is completely free, allowing everyone to enjoy this literary event without any cost.
Whether you are a student, a professional, or a casual reader, the fair promises something for everyone.

Bookshelves

Organizers and Support

This exhibition is organized in cooperation with the Government of Ajman and receives support from several key
partners. Among them are:

Sharjah Book Authority

Office of Special Educational Affairs in Ajman

Ajman Youth Center
Their combined efforts aim to promote literacy and encourage reading habits across the community.

The official announcement for the fair was made during a press conference held at the Ajman Youth Center, attended
by representatives from the Ajman government, the Tourism Development Department, and a number of publishers.

Bookshelves Shop for bestsellers

Statements from Organizers

Mahmoud Khalil Al Hashemi, the Director General of the Tourism Development Department in Ajman, highlighted
the importance of hosting this exhibition. He emphasized that this initiative reflects the emirate’s commitment to
culture, knowledge, and education. He also stated that promoting reading in society is an important part of Ajman’s
mission, ensuring that residents and visitors have access to valuable learning resources.

Andrew Yap, the founder of the Big Bad Wolf Book Fair, shared his vision for the initiative. He said that the main
goal is to make reading accessible to everyone worldwide, stressing that books are not a luxury, but a right for every
individual.
About Big Bad Wolf Book Fair

The Big Bad Wolf Book Fair began in 2009 with the aim of making books available to as many people as possible.
Over the years, it has grown tremendously and now visits more than 50 cities across 17 countries. Its mission is to
promote literacy and spread the culture of reading in communities everywhere it goes.

Shop for bestsellers Bookshelves

For Ajman, this event marks the 51st stop in the Middle East, giving the emirate a chance to host a global literary
event. It offers a unique experience for book lovers, from children and students to adults and professionals.

Variety of Books on Display

The fair will feature a wide variety of books in multiple categories, including:

Fiction – novels, thrillers, romance, and adventure stories

Science and Technology – books for curious minds interested in science, computers, and innovation

Children’s Books – picture books, storybooks, and educational books for young readers

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