Page 463 - CABSAT ENGLISH PR REPORT - FEBRUARY to MAY 2023

CABSAT’s MENA Co-Production Salon returns for a second
edition, offering exciting opportunities to content creators,

production houses and investors

Dubai, April 17, 2023

CABSAT, the flagship event for broadcast, media, satellite, and entertainment industries, is once again teaming up
with HConsult to host the second annual MENA region Co-Production Salon at the show’s upcoming edition, which
takes place at the Dubai World Trade Centre from May 16-18, 2023.

The Co-Production Salon builds on the success of its debut in 2022, as, once again, the initiative will aim to encourage
investment in MENA content projects through co-funding, co-production, and commissioning. It will also facilitate
opportunities to explore other content funding avenues such as brand integration, private investments, and product
placement.

The first Co-Production Salon held in 2022 attracted more than 40 participating companies, including reputed
international platforms, TV channels, production houses, and private investors. This year's Salon will once again be
based in a dedicated meeting lounge that promises to be even more expansive and well-equipped than before,
complete with private areas to meet, network, and discuss business.

With its 29th edition fast approaching, CABSAT is once again working with the most innovative content creators,
producers, broadcast technology providers, as well as satellite distribution and content delivery companies, to identify
common traits of success across all verticals that can serve as the blueprint for future growth.

Highlights from the previous edition of the Co-Production Lounge included Roya TV from Jordan, Egypt’s T-Vision,
Morocco’s Image Factory, and Bright Lens Media from the Eastern Province of Saudi Arabia as some of the
participating companies, while the 2023 instalment will welcome both Arabic and foreign film content looking to explore
opportunities for co-production in long-form entertainment content, co-funding entertainment content, and
commissioning projects for OTT Originals.

Commenting on her experience of the first-ever Co-Production Salon last year, Katerina Pshenitsyna, deputy CEO at
SMF Animation, one of the global giants in animation production and distribution, said: “Last year’s event was spot-
on. We are still actively looking for real co-production opportunities in Arabic kids’ content. For the past 80 years our
content has been travelling worldwide, and now that we have an established presence in the MENA region, we look
forward to more content partnerships that develop wonderful stories from this part of the world, for the region and
beyond.”

Speaking in anticipation of this year’s event, Medhat Karam, CEO of Shofha, one of the region’s fastest-growing OTT
platforms, said: “Partnerships and collaborations are an integral part of our company’s DNA. We sent the full team to
attend last year, and we are planning to participate again this year, with a focus on expanding our partnerships not
only in content production, but also rights sharing with other platforms.

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