Page 464 - CABSAT ENGLISH PR REPORT - FEBRUARY to MAY 2023

“Our strength lies in our scalability; since we’re already very well-established in important mass territories like Egypt
and Saudi Arabia, we’re able to co-invest with our partners in great quality content for a fraction of the market price.
Also, we’re now rapidly expanding into other territories like Africa, so economies of scale that we gain will naturally be
passed on to our partners. At this coproduction salon we look forward to meeting with established production houses,
platforms, and potential business partners.”

Heba Korayem, Content Market & Distribution Consultant at HConsult, who will chair the Salon again this year, spoke
highly of the initiative, stating that the previous event saw over 250 quality meetings take place, with around 30 high-
value partnership deals in negotiation during the three-day period.

Korayem added: "I can confidently count that at least half of the business deals discussed have already been closed.
That's pretty good in the MENA region, as it is not unusual for deals to take several months to finalise. I'm delighted
that we are able to offer the opportunities to the right people that can accelerate the process."

Also expected to participate in this year’s Co-Production Salon are some of the most prominent platforms and
broadcasters, including Shahid, TOD, StarzPlay, VOX, OSN, StarsPlay, E-Vision, and Saudi Broadcast Corporation,
along with noted Arabic content producers from the UAE-based Eagle Films; Saudi’s Art Format Lab; Cedars Art from
Lebanon, and the Egyptian Arpu Plus and United Media Services.

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http://www.cnegypt.com/2023/04/cabsats-mena-co-production-salon.html