Page 467 - CABSAT ENGLISH PR REPORT - FEBRUARY to MAY 2023

4/18/23, 11:11 AM CABSAT's MENA Co-Production Salon Returns For A Second Edition, Offering Exciting Opportunities To Content Creators, Production H…
still actively looking for real co-production opportunities in Arabic kids' content. For

the past 80 years our content has been travelling worldwide, and now that we

have an established presence in the MENA region, we look forward to more
content partnerships that develop wonderful stories from this part of the world, for

the region and beyond.”

Speaking in anticipation of this year's event, Medhat Karam, CEO of Shofha, one

of the region's fastest-growing OTT platforms, said:“Partnerships and

collaborations are an integral part of our company's DNA. We sent the full team to
attend last year, and we are planning to participate again this year, with a focus on

expanding our partnerships not only in content production, but also rights sharing

with other platforms.

“Our strength lies in our scalability; since we're already very well-established in

important mass territories like Egypt and Saudi Arabia, we're able to co-invest with
our partners in great quality content for a fraction of the market price. Also, we're

now rapidly expanding into other territories like Africa, so economies of scale that

we gain will naturally be passed on to our partners. At this coproduction salon we

look forward to meeting with established production houses, platforms, and

potential business partners.”

Heba Korayem, Content Market & Distribution Consultant at HConsult, who will

chair the Salon again this year, spoke highly of the initiative, stating that the

previous event saw over 250 quality meetings take place, with around 30 high-

value partnership deals in negotiation during the three-day period.

Korayem added:“I can confidently count that at least half of the business deals

discussed have already been closed. That's pretty good in the MENA region, as it

is not unusual for deals to take several months to finalise. I'm delighted that we are

able to offer the opportunities to the right people that can accelerate the process.”

Also expected to participate in this year's Co-Production Salon are some of the

most prominent platforms and broadcasters, including Shahid, TOD, StarzPlay,

VOX, OSN, StarsPlay, E-Vision, and Saudi Broadcast Corporation, along with

https://menafn.com/1106031331/CABSATs-MENA-Co-Production-Salon-Returns-For-A-Second-Edition-Offering-Exciting-Opportunities-To-Content-Creators-… 3/4