Page 471 - CABSAT ENGLISH PR REPORT - FEBRUARY to MAY 2023

4/18/23, 11:11 AM Latest News

A R A B B U SIN ESS N EWS L e a d in g Bu sin e ss Ne ws we b sit e in t h e M id d le Ea st

 4/ 18/ 2023 Abo ut Co nt act

CABSAT’s MENA Co-Production Salon returns for a second edition,

offering exciting opportunities to content creators, production

houses and investors

 1 8 /0 4 /2 0 2 3

D ubai , Apri l 1 7 , 2 0 2 3

CAB SAT, the ë agshi p ev ent for broadcast, m edi a, satel l i te, and entertai nm ent i ndustri es, i s once agai n team i ng up w i th HConsul t to host the
second annual MENA regi on Co- Producti on Sal on at the show ’ s upcom i ng edi ti on, w hi ch tak es pl ace at the D ubai W orl d Trade Centre from

May 1 6 - 1 8 , 2 0 2 3 .
The Co- Producti on Sal on bui l ds on the success of i ts debut i n 2 0 2 2 , as, once agai n, the i ni ti ati v e w i l l ai m to encourage i nv estm ent i n MENA

content proj ects through co- fundi ng, co- producti on, and com m i ssi oni ng. It w i l l al so faci l i tate opportuni ti es to ex pl ore other content fundi ng
av enues such as brand i ntegrati on, pri v ate i nv estm ents, and product pl acem ent.
The ê rst Co- Producti on Sal on hel d i n 2 0 2 2 attracted m ore than 4 0 parti ci pati ng com pani es, i ncl udi ng reputed i nternati onal pl atform s, TV

channel s, producti on houses, and pri v ate i nv estors. Thi s y ear's Sal on w i l l once agai n be based i n a dedi cated m eeti ng l ounge that prom i ses
to be ev en m ore ex pansi v e and w el l - equi pped than before, com pl ete w i th pri v ate areas to m eet, netw ork , and di scuss busi ness.

W i th i ts 2 9 th edi ti on fast approachi ng, CAB SAT i s once agai n w ork i ng w i th the m ost i nnov ati v e content creators, producers, broadcast
technol ogy prov i ders, as w el l as satel l i te di stri buti on and content del i v ery com pani es, to i denti fy com m on trai ts of success across al l

v erti cal s that can serv e as the bl uepri nt for future grow th.
Hi ghl i ghts from the prev i ous edi ti on of the Co- Producti on L ounge i ncl uded Roy a TV from Jordan, Egy pt’ s T- Vi si on, Morocco’ s Im age F actory ,

and B ri ght L ens Medi a from the Eastern Prov i nce of Saudi Arabi a as som e of the parti ci pati ng com pani es, w hi l e the 2 0 2 3 i nstal m ent w i l l
w el com e both Arabi c and forei gn ê l m content l ook i ng to ex pl ore opportuni ti es for co- producti on i n l ong- form entertai nm ent content, co-
fundi ng entertai nm ent content, and com m i ssi oni ng proj ects for O TT O ri gi nal s.

Com m enti ng on her ex peri ence of the ê rst- ev er Co- Producti on Sal on l ast y ear, Kateri na Psheni tsy na, deputy CEO at SMF Ani m ati on, one of
the gl obal gi ants i n ani m ati on producti on and di stri buti on, sai d: “L ast y ear’ s ev ent w as spot- on. W e are sti l l acti v el y l ook i ng for real co-

producti on opportuni ti es i n Arabi c k i ds’ content. F or the past 8 0 y ears our content has been trav el l i ng w orl dw i de, and now that w e hav e an
establ i shed presence i n the MENA regi on, w e l ook forw ard to m ore content partnershi ps that dev el op w onderful stori es from thi s part of

the w orl d, for the regi on and bey ond.”
Speak i ng i n anti ci pati on of thi s y ear’ s ev ent, Medhat Karam , CEO of Shofha, one of the regi on’ s fastest- grow i ng O TT pl atform s, sai d:

“Partnershi ps and col l aborati ons are an i ntegral part of our com pany ’ s D NA. W e sent the ful l team to attend l ast y ear, and w e are pl anni ng
to parti ci pate agai n thi s y ear, w i th a focus on ex pandi ng our partnershi ps not onl y i n content producti on, but al so ri ghts shari ng w i th other
pl atform s.

“O ur strength l i es i n our scal abi l i ty ; si nce w e’ re al ready v ery w el l - establ i shed i n i m portant m ass terri tori es l i k e Egy pt and Saudi Arabi a, w e’ re

abl e to co- i nv est w i th our partners i n great qual i ty content for a fracti on of the m ark et pri ce. Al so, w e’ re now rapi dl y ex pandi ng i nto other

terri tori es l i k e Afri ca, so econom i es of scal e that w e gai n w i l l natural l y be passed on to our partners. At thi s coproducti on sal on w e l ook
forw ard to m eeti ng w i th establ i shed producti on houses, pl atform s, and potenti al busi ness partners.”

Heba Koray em , Content Mark et & D i stri buti on Consul tant at HConsul t, w ho w i l l chai r the Sal on agai n thi s y ear, spok e hi ghl y of the i ni ti ati v e,

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