Page 476 - CABSAT ENGLISH PR REPORT - FEBRUARY to MAY 2023

4/18/23, 11:11 AM CABSAT’s MENA Co-Production Salon returns for a second edition
Arabia, we’re able to co-invest with our partners in great quality

content for a fraction of the market price. Also, we’re now rapidly

expanding into other territories like Africa, so economies of scale

that we gain will naturally be passed on to our partners. At this

coproduction salon we look forward to meeting with established

production houses, platforms, and potential business partners.”

Heba Korayem, Content Market & Distribution Consultant at

HConsult, who will chair the Salon again this year, spoke highly of

the initiative, stating that the previous event saw over 250 quality

meetings take place, with around 30 high-value partnership deals

in negotiation during the three-day period.

Korayem added: “I can confidently count that at least half of the

business deals discussed have already been closed. That’s pretty

good in the MENA region, as it is not unusual for deals to take

several months to finalise. I’m delighted that we are able to offer

the opportunities to the right people that can accelerate the

process.”

Also expected to participate in this year’s Co-Production Salon are

some of the most prominent platforms and broadcasters, including

Shahid, TOD, StarzPlay, VOX, OSN, StarsPlay, E-Vision, and

Saudi Broadcast Corporation, along with noted Arabic content

producers from the UAE-based Eagle Films; Saudi’s Art Format

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