Page 185 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

1/23/24, 9:31 AM World of Coffee 2024 experiences successful second day with active participation of global brands and leading industry experts
delivered insightful presentations, meanwhile, the Cupping Room pavilion provided an
exciting space for coffee lovers to immerse in the exploration and tasting of a diverse array

of coffee types.

The global event, organised by DXB Live, the integrated event management and
organisation services arm of the Dubai World Trade Centre, in collaboration with the

Specialty Coffee Association, featured a series of informative lectures presented by

seasoned professionals. Antonio Orria and Nuova Simonelli both shared insights on
‘Menu Design Builder,’ while Philip Bertilak discussed the intricacies of Coffee Value

Assessment. Therayut Damrong Akarawiwat led a session that focussed on the origins of
Laotian coffee. Julia Leach presented a session on ‘Sensory Evaluation of Cold Drinks,’

offering valuable perspectives, and Dr. Fabiana Carvalho explored the concept of taste in
her presentation titled ‘Delving into the Concept of Taste.’

ADVERTISING

Mattia Miatto Export Manager of MAZZER LUIGI S.p.a., said: “The World of Coffee
offers a valuable platform for us to showcase our products to a diverse audience of coffee

enthusiasts and industry experts from across the globe. Among the featured items are our

coffee grinders, including the Philos Commercial Grinder and the Kony Sg Grinder. The
Philos Grinder boasts a distinctive design designed specifically for light commercial

settings, allowing baristas to achieve exceptional results even in compact workspaces.

https://www.zawya.com/en/press-release/events-and-conferences/world-of-coffee-2024-experiences-successful-second-day-with-active-participation-… 2/4