Page 189 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

1/23/24, 9:31 AM World of Coffee 2024 experiences successful second day with active participation of global brands and leading industry experts
Junior Romero, QC and content creator of Flava Coffee, said: “We are thrilled to make our
inaugural appearance at the World of Coffee 2024 in Dubai. This opportunity holds high
importance for our new company as we endeavour to fortify our connections with other coffee
companies and expand our market presence. Throughout the event, we are unveiling three
distinct coffee flavours, highlighting our commitment to supporting coffee farmers and all
industry stakeholders, while delivering exceptional quality coffee products. We, at Flava Coffee,
steadfastly believe in the values of transparency and reliability in our products. Moreover, we are
dedicated to offering visitors comprehensive information on our coffee, including its origin,
manufacturing process and the specific type of coffee utilised.”

The World of Coffee Dubai 2024 serves as a pivotal event in the coffee industry, garnering
significance locally, regionally and globally. With over 1,650 companies and brands in
attendance, the expo offers an ideal platform for showcasing a wide array of coffee products and
services. Exhibits range from green and roasted coffee beans to a diverse selection of beverage
preparation devices, roasting services providers, flavourings and packaging solutions.
Additionally, the event is witnessing the participation of 60 UAE-based companies and brands.
The exhibition is also organising several exciting events, including the UAE National Barista
and Latte Art Championship, the Coffee Design Awards, and the Best New Product Awards.

The event will conclude on its third day, January 23, 2024, at Za’abeel Hall 4, 5 and 6 at the
Dubai World Trade Centre. The final day of the event will witness announcement of the winners
of the championships that were held and, subsequently, the awards will be presented.

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