Page 193 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

1/23/24, 9:31 AM World of Coffee 2024 experiences successful second day with active participation of global brands and leading industry experts – …
and coffee enthusiasts interested in its production, manufacturing

and trade. Several competitions on coffee preparation were

organised throughout the day. In the Brew Bar pavilion, prominent

companies and brands delivered insightful presentations,

meanwhile, the Cupping Room pavilion provided an exciting space

for coffee lovers to immerse in the exploration and tasting of a

diverse array of coffee types.

The global event, organised by DXB Live, the integrated event

management and organisation services arm of the Dubai World

Trade Centre, in collaboration with the Specialty Coffee Association,

featured a series of informative lectures presented by seasoned

professionals. Antonio Orria and Nuova Simonelli both shared

insights on ‘Menu Design Builder,’ while Philip Bertilak discussed the
intricacies of Coffee Value Assessment. Therayut Damrong

Akarawiwat led a session that focussed on the origins of Laotian

coffee. Julia Leach presented a session on ‘Sensory Evaluation of

Cold Drinks,’ offering valuable perspectives, and Dr. Fabiana

Carvalho explored the concept of taste in her presentation titled

‘Delving into the Concept of Taste.’

Mattia Miatto Export Manager of MAZZER LUIGI S.p.a.,

said: “The World of Coffee offers a valuable platform for us to

showcase our products to a diverse audience of coffee enthusiasts

and industry experts from across the globe. Among the featured

items are our coffee grinders, including the Philos Commercial

Grinder and the Kony Sg Grinder. The Philos Grinder boasts a

distinctive design designed specifically for light commercial settings,

allowing baristas to achieve exceptional results even in compact

workspaces. Designed to be user-friendly and low maintenance, it

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