Page 188 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

1/23/24, 9:31 AM World of Coffee 2024 experiences successful second day with active participation of global brands and leading industry experts
World of Coffee 2024 experiences successful

second day with active participation of global

brands and leading industry experts

Attracting a large number of visitors and coffee enthusiasts

World of Coffee 2024 experiences successful second day with active participation of global
brands and leading industry experts

Dubai, UAE, 22 January 2024:

On the second day of World of Coffee 2024, a series of events and activities were organised,
which attracted a large number of visitors and coffee enthusiasts interested in its production,
manufacturing and trade. Several competitions on coffee preparation were organised throughout
the day. In the Brew Bar pavilion, prominent companies and brands delivered insightful
presentations, meanwhile, the Cupping Room pavilion provided an exciting space for coffee
lovers to immerse in the exploration and tasting of a diverse array of coffee types.

The global event, organised by DXB Live, the integrated event management and organisation
services arm of the Dubai World Trade Centre, in collaboration with the Specialty Coffee
Association, featured a series of informative lectures presented by seasoned professionals.
Antonio Orria and Nuova Simonelli both shared insights on ‘Menu Design Builder,’ while Philip
Bertilak discussed the intricacies of Coffee Value Assessment. Therayut Damrong Akarawiwat
led a session that focussed on the origins of Laotian coffee. Julia Leach presented a session on
‘Sensory Evaluation of Cold Drinks,’ offering valuable perspectives, and Dr. Fabiana Carvalho
explored the concept of taste in her presentation titled ‘Delving into the Concept of Taste.’

Mattia Miatto Export Manager of MAZZER LUIGI S.p.a., said: “The World of Coffee
offers a valuable platform for us to showcase our products to a diverse audience of coffee
enthusiasts and industry experts from across the globe. Among the featured items are our coffee
grinders, including the Philos Commercial Grinder and the Kony Sg Grinder. The Philos Grinder
boasts a distinctive design designed specifically for light commercial settings, allowing baristas
to achieve exceptional results even in compact workspaces. Designed to be user-friendly and low
maintenance, it ensures optimal grinding outcomes with a consistent flow of grains into the
grinding chamber. On the other hand, the Kony Sg Grinder is equipped with features for a
seamless experience. This includes a built-in load cell for precise and consistent dosing, along
with Grind Flow Control (GFC) to prevent clumping and reduce electrostatic charges in ground
coffee. This grinder is the ideal choice for medium-sized specialty cafes.”

https://uaenews4u.com/2024/01/22/world-of-coffee-2024-experiences-successful-second-day-with-active-participation-of-global-brands-and-leading-in… 1/2