Page 197 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

1/23/24, 9:31 AM World of Coffee 2024 experiences successful second day with active participation - Middle East News 247
Bertilak discussed the intricacies of Coffee Value Assessment. Therayut Damrong Akarawiwat

led a session that focussed on the origins of Laotian coffee. Julia Leach presented a session
on ‘Sensory Evaluation of Cold Drinks,’ offering valuable perspectives, and Dr. Fabiana

Carvalho explored the concept of taste in her presentation titled ‘Delving into the Concept of

Taste.’

Mattia Miatto Export Manager of MAZZER LUIGI S.p.a., said: “The World of Coffee offers a

valuable platform for us to showcase our products to a diverse audience of coffee enthusiasts

and industry experts from across the globe. Among the featured items are our coffee grinders,
including the Philos Commercial Grinder and the Kony Sg Grinder. The Philos Grinder boasts

a distinctive design designed specifically for light commercial settings, allowing baristas to

achieve exceptional results even in compact workspaces. Designed to be user-friendly and

low maintenance, it ensures optimal grinding outcomes with a consistent flow of grains into
the grinding chamber. On the other hand, the Kony Sg Grinder is equipped with features for a

seamless experience. This includes a built-in load cell for precise and consistent dosing,

along with Grind Flow Control (GFC) to prevent clumping and reduce electrostatic charges in
ground coffee. This grinder is the ideal choice for medium-sized specialty cafes.”

Junior Romero, QC and content creator of Flava Coffee, said: “We are thrilled to make
our inaugural appearance at the World of Coffee 2024 in Dubai. This opportunity holds high

importance for our new company as we endeavour to fortify our connections with other coffee

companies and expand our market presence. Throughout the event, we are unveiling three

distinct coffee flavours, highlighting our commitment to supporting coffee farmers and all
industry stakeholders, while delivering exceptional quality coffee products. We, at Flava

Coffee, steadfastly believe in the values of transparency and reliability in our products.

Moreover, we are dedicated to offering visitors comprehensive information on our coffee,
including its origin, manufacturing process and the specific type of coffee utilised.”

The World of Coffee Dubai 2024 serves as a pivotal event in the coffee industry, garnering

significance locally, regionally and globally. With over 1,650 companies and brands in
attendance, the expo offers an ideal platform for showcasing a wide array of coffee products

and services. Exhibits range from green and roasted coffee beans to a diverse selection of

beverage preparation devices, roasting services providers, flavourings and packaging
solutions. Additionally, the event is witnessing the participation of 60 UAE-based companies

and brands. The exhibition is also organising several exciting events, including the UAE

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