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7/22/25, 10:41 AM UAE unveils visual identity and theme for upcoming 28th Universal Postal Congress
the entity representing UAE membership at the Universal Postal Union (UPU). The Congress will be
held in Dubai from 8 to 19 September 2025, under the theme ‘Leading the Change, Creating the Future’.

The logo and theme were unveiled during an official reception held in Bern, Switzerland, in the presence
of H.E Dr. Hissa Abdulla Ahmed Al-Otaiba , UAE Ambassador to the Swiss Confederation, the UPU

Director General, Masahiko Metoki, senior officials from the UPU, representatives of UPU member
countries and several prominent figures from both the UAE and Switzerland.

The reception, hosted by the Organizing Committee for the 28th Universal Postal Congress in
collaboration with the UPU, convened UPU member countries and relevant entities to discuss future

insights and ongoing event preparations. It also served as an avenue to present the organisational and
logistical plans for the Congress, further reinforcing the UAE’s commitment to delivering an exceptional
experience adhering to international standards.

H.E. Sultan bin Saeed Al Mansoori, Chairman of the Organizing Committee for the 28th Universal Postal
Congress, said: “We look forward to hosting the 28th Universal Postal Congress, one of the leading

events for the postal and logistics sector. The UAE being chosen as the event’s host, reflects the broader
international community’s trust in our nation’s leading position in this domain, highlighting its vital role in
connecting communities and economies.”

“Through this event, we seek to empower key decision-makers, enabling them to positively transform

the future of the global postal and logistics sector by fostering international collaboration, embracing
advanced technologies and developing flexible and sustainable business models that can keep pace
with rapid digital transformation. This direction is fully aligned with the UAE’s commitment to accelerating
digital transformation and driving comprehensive development. By convening global stakeholders, we
reaffirm the importance of collaboration in building a future that is inclusive, innovative, and prepared to

meet the challenges of an evolving world,” H.E. added.

The theme ‘Leading the Change, Creating the Future’ reflects the pivotal role of the UPU and its member
states in shaping the future of the global postal sector. It acknowledges the sector’s longstanding legacy
in connecting people across borders, while highlighting its transformation through innovation,

digitisation, and sustainability. The accompanying logo features the falcon, symbolising trust, strength,
and foresight, with a stylised gateway, representing openness to the future and the sector’s evolving role
in global connectivity.

Together, they express a collective call to action and a dedication to modernisation, regulatory
advancement, inclusive international cooperation and a renewed commitment to the multilateral

principles that guide the work of the UPU as a United Nations institution.

Furthermore, the strategic dimensions and forward-looking goals of the 28th Universal Postal Congress,
seamlessly align with the objectives of ‘We the UAE 2031’. This initiative aims to strengthen the UAE’s

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