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7/22/25, 10:41 AM UAE unveils visual identity and theme for upcoming 28th Universal Postal Congress - Middle East Business News and Information…
UAE unveils visual identity and theme for

upcoming 28th Universal Postal Congress

July 21, 2025

The United Arab Emirates UAE launched the official logo and theme of the 28th Universal Postal
Congress – Dubai 2025. The Universal Postal Union UPU is the United Nations specialized

agency for the postal sector, and its Congress meets every four to decide on a new UPU
Strategy and set the future rules for international mail exchanges. As one of the largest

international events for the postal and logistics sector, its preparations are being spearheaded
by Emirates Post Group Company, the entity representing UAE membership at the Universal
Postal Union (UPU). The Congress will be held in Dubai from 8 to 19 September 2025, under

the theme ‘Leading the Change, Creating the Future’.

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The logo and theme were unveiled during an official reception held in Bern, Switzerland, in the

presence of H.E Dr. Hissa Abdulla Ahmed Al-Otaiba , UAE Ambassador to the Swiss
Confederation, the UPU Director General, Masahiko Metoki, senior officials from the UPU,

representatives of UPU member countries and several prominent figures from both the UAE and
Switzerland.

The reception, hosted by the Organizing Committee for the 28th Universal Postal Congress in
collaboration with the UPU, convened UPU member countries and relevant entities to discuss

future insights and ongoing event preparations. It also served as an avenue to present the
organisational and logistical plans for the Congress, further reinforcing the UAE’s commitment

to delivering an exceptional experience adhering to international standards.

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