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7/22/25, 10:41 AM UAE unveils visual identity, theme for 28th Universal Postal Congress

UAE unveils visual identity, theme for 28th Universal Postal

Congress

WAM
21 Jul 2025, 15:42 GMT+

DUBAI, 21st July, 2025 (WAM) -- The UAE has launched the official logo and theme of the 28th Universal
Postal Congress - Dubai 2025. The Universal Postal Union (UPU) is the United Nations specialised agency for
the postal sector, and its Congress meets every four years to decide on a new UPU Strategy and set the future
rules for international mail exchanges.

The congress preparations are being spearheaded by Emirates Post Group Company, the entity representing
UAE membership at the UPU. The Congress will be held in Dubai from 8th to 19th September 2025, under the
theme "Leading the Change, Creating the Future".

The logo and theme were unveiled during an official reception held in Bern, Switzerland, in the presence of Dr.
Hissa Abdulla Ahmed Al-Otaiba, UAE Ambassador to the Swiss Confederation, Masahiko Metoki, UPU Director-
General, senior officials from the UPU, representatives of UPU member countries and several prominent
figures from the UAE and Switzerland.

The reception, hosted by the Organising Committee for the 28th Universal Postal Congress in collaboration with
the UPU, convened UPU member countries and relevant entities to discuss future insights and ongoing event
preparations. It also served as an avenue to present the organisational and logistical plans for the Congress,

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