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7/22/25, 10:42 AM UAE unveils visual identity, theme for 28th Universal Postal Congress
further reinforcing the UAE's commitment to delivering an exceptional experience adhering to international
standards.

Sultan bin Saeed Al Mansoori, Chairman of the Organising Committee for the 28th UPU, said, "The UAE being
chosen as the event's host, reflects the broader international community's trust in our nation's leading position
in this domain, highlighting its vital role in connecting communities and economies."

"Through this event, we seek to empower key decision-makers, enabling them to positively transform the future
of the global postal and logistics sector by fostering international collaboration, embracing advanced
technologies and developing flexible and sustainable business models that can keep pace with rapid digital
transformation," he added.

The theme "Leading the Change, Creating the Future" reflects the pivotal role of the UPU and its member
states in shaping the future of the global postal sector. It acknowledges the sector's longstanding legacy in
connecting people across borders, while highlighting its transformation through innovation, digitisation, and
sustainability.

The accompanying logo features the falcon, symbolising trust, strength, and foresight, with a stylised gateway,
representing openness to the future and the sector's evolving role in global connectivity.

Together, they express a collective call to action and a dedication to modernisation, regulatory advancement,
inclusive international cooperation and a renewed commitment to the multilateral principles that guide the work
of the UPU as a United Nations institution.

Furthermore, the strategic dimensions and forward-looking goals of the 28th Universal Postal Congress,
seamlessly align with the objectives of 'We the UAE 2031'. This initiative aims to strengthen the UAE's position
as a leading global hub for digital economy and smart services, while bolstering its presence in international
organisations and events.

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