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7/22/25, 10:44 AM UAE unveils visual identity and theme for upcoming 28th Universal Postal Congress – Executive Bulletin
UAE unveils visual identity and theme for upcoming 28th Universal

Postal Congress

July 21, 2025

Dubai, UAE, 21 July 2025:

The United Arab Emirates (UAE) launched the official logo and theme of the 28th Universal Postal

Congress – Dubai 2025. The Universal Postal Union (UPU) is the United Nations specialized agency for

the postal sector, and its Congress meets every four to decide on a new UPU Strategy and set the future
rules for international mail exchanges. As one of the largest international events for the postal and

logistics sector, its preparations are being spearheaded by Emirates Post Group Company, the entity

representing UAE membership at the Universal Postal Union (UPU). The Congress will be held in Dubai
from 8 to 19 September 2025, under the theme ‘Leading the Change, Creating the Future’.

The logo and theme were unveiled during an official reception held in Bern, Switzerland, in the presence

of H.E Dr. Hissa Abdulla Ahmed Al-Otaiba , UAE Ambassador to the Swiss Confederation, the UPU

Director General, Masahiko Metoki, senior officials from the UPU, representatives of UPU member
countries and several prominent figures from both the UAE and Switzerland.

The reception, hosted by the Organizing Committee for the 28th Universal Postal Congress in

collaboration with the UPU, convened UPU member countries and relevant entities to discuss future

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