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7/22/25, 10:45 AM UAE Unveils Visual Identity, Theme For 28th Universal Postal Congress | Pakistan Point

UAE Unveils Visual Identity, Theme For 28th Universal

Postal Congress

20 hours ago

DUBAI, (Pakistan Point News - 21st Jul, 2025) The UAE has launched the official logo and
theme of the 28th Universal Postal Congress - Dubai 2025. The Universal Postal Union (UPU) is
the United Nations specialised agency for the postal sector, and its Congress meets every four
years to decide on a new UPU Strategy and set the future rules for international mail
exchanges.

The congress preparations are being spearheaded by Emirates Post Group Company, the entity
representing UAE membership at the UPU. The Congress will be held in Dubai from 8th to
19th September 2025, under the theme “Leading the Change, Creating the Future”.
The logo and theme were unveiled during an official reception held in Bern, Switzerland, in the
presence of Dr. Hissa Abdulla Ahmed Al-Otaiba, UAE Ambassador to the Swiss Confederation,
Masahiko Metoki, UPU Director-General, senior officials from the UPU, representatives of UPU
member countries and several prominent figures from the UAE and Switzerland.

The reception, hosted by the Organising Committee for the 28th Universal Postal Congress in
collaboration with the UPU, convened UPU member countries and relevant entities to discuss
future insights and ongoing event preparations. It also served as an avenue to present the
organisational and logistical plans for the Congress, further reinforcing the UAE’s commitment to
delivering an exceptional experience adhering to international standards.

Sultan bin Saeed Al Mansoori, Chairman of the Organising Committee for the 28th UPU, said,
“The UAE being chosen as the event’s host, reflects the broader international community’s trust
in our nation’s leading position in this domain, highlighting its vital role in connecting
communities and economies.”

“Through this event, we seek to empower key decision-makers, enabling them to positively
transform the future of the global postal and logistics sector by fostering international
collaboration, embracing advanced technologies and developing flexible and
sustainable business models that can keep pace with rapid digital transformation," he added.

The theme “Leading the Change, Creating the Future” reflects the pivotal role of the UPU and its
member states in shaping the future of the global postal sector. It acknowledges the sector’s
longstanding legacy in connecting people across borders, while highlighting its transformation
through innovation, digitisation, and sustainability.

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