Page 123 - 7X PR REPORT JULY 2025_Neat

UAE unveils visual identity, theme for 28th

Universal Postal Congress

• Monday, July 21, 2025, 2:12 PM
• 2 minutes Reading

DUBAI, 21st July, 2025 (WAM) -- The UAE has launched the official logo and theme of the 28th
Universal Postal Congress - Dubai 2025. The Universal Postal Union (UPU) is the United Nations
specialised agency for the postal sector, and its Congress meets every four years to decide on a
new UPU Strategy and set the future rules for international mail exchanges.

The congress preparations are being spearheaded by Emirates Post Group Company, the entity
representing UAE membership at the UPU. The Congress will be held in Dubai from 8th to 19th
September 2025, under the theme “Leading the Change, Creating the Future”.

The logo and theme were unveiled during an official reception held in Bern, Switzerland, in the
presence of Dr. Hissa Abdulla Ahmed Al-Otaiba, UAE Ambassador to the Swiss Confederation,
Masahiko Metoki, UPU Director-General, senior officials from the UPU, representatives of UPU
member countries and several prominent figures from the UAE and Switzerland.
The reception, hosted by the Organising Committee for the 28th Universal Postal Congress in
collaboration with the UPU, convened UPU member countries and relevant entities to discuss

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