Page 124 - 7X PR REPORT JULY 2025_Neat

future insights and ongoing event preparations. It also served as an avenue to present the
organisational and logistical plans for the Congress, further reinforcing the UAE’s commitment to
delivering an exceptional experience adhering to international standards.
Sultan bin Saeed Al Mansoori, Chairman of the Organising Committee for the 28th UPU, said, “The
UAE being chosen as the event’s host, reflects the broader international community’s trust in our
nation’s leading position in this domain, highlighting its vital role in connecting communities and
economies.”

“Through this event, we seek to empower key decision-makers, enabling them to positively
transform the future of the global postal and logistics sector by fostering international
collaboration, embracing advanced technologies and developing flexible and sustainable business
models that can keep pace with rapid digital transformation," he added.

The theme “Leading the Change, Creating the Future” reflects the pivotal role of the UPU and its
member states in shaping the future of the global postal sector. It acknowledges the sector’s
longstanding legacy in connecting people across borders, while highlighting its transformation
through innovation, digitisation, and sustainability.

The accompanying logo features the falcon, symbolising trust, strength, and foresight, with a
stylised gateway, representing openness to the future and the sector’s evolving role in global
connectivity.

Together, they express a collective call to action and a dedication to modernisation, regulatory
advancement, inclusive international cooperation and a renewed commitment to the multilateral
principles that guide the work of the UPU as a United Nations institution.

Furthermore, the strategic dimensions and forward-looking goals of the 28th Universal Postal
Congress, seamlessly align with the objectives of ‘We the UAE 2031’. This initiative aims to
strengthen the UAE’s position as a leading global hub for digital economy and smart services, while
bolstering its presence in international organisations and events.

https://www.msn.com/en-ae/news/other/uae-unveils-visual-identity-theme-for-28th-universal-
postal-congress/ar-AA1IZeR1?ocid=BingNewsSerp