Page 27 - KAEC PR REPORT - FEBRUARY 2024

2/13/24, 11:45 AM dayofdubai | Emaar, The Economic City partners with hopOn to launch new 'Mobility Solutions' for smart transportation
step towards enhancing sustainable mobility solutions - including providing smart transport

and smart parking - with a focus on sustainability and carbon neutrality in line with Saudi

Vision 2030, within the KAEC community.

The official agreement was signed last week in Riyadh by Cyril Piaia, CEO of Emaar, The

Economic City, and Jamil Naji Jamjoom, Co-Founder and CEO of hopOn, in the presence

of Mansour Al-Salem, Managing Director of Emaar, the Economic City alongside other

key representatives, at the two-days Public Investment Fund (PIF) Private Sector Forum.

Under the agreement, KEAC will leverage hopOn’s expertise in mobility solutions to

create a seamless and efficient transportation network within the city, catering to the

diverse needs of its residents and visitors. This includes facilitating last-mile mobility from

the Haramain train station to key districts and destinations in the city, implementing

various bus routes, and providing on-demand busses, e-shutters, and vans, along with

options for two-wheel scooters, three-wheel scooters, mechanical bikes, and electric bikes.

Additionally, innovative smart transport as well as smart on-street and off-street parking

solutions will be integrated, allowing people to book ad-hoc rides and reserve parking

spaces through a smart mobile app. This collaboration underscores KAEC’s commitment to

developing a world-class, integrated lifestyle city that adds to the socio-economic

prosperity and sustainability of Saudi Arabia.

During its participation at the PIF Private Sector Forum, KAEC highlighted a spectrum of

opportunities for public-private partnerships in the city across various sectors, including

hospitality, entertainment, commercial, residential, and industrial. Hosted by PIF, the main
stakeholder of Emaar, The Economic City, the forum aimed to enhance partnerships

between the PIF portfolio companies and private sectors while spotlighting avenues for

local collaboration in key strategic sectors.

Cyril Piaia, CEO of Emaar, The Economic City, said, “Our goal at Emaar, The Economic

City, is to promote sustainable economic growth while improving the overall experience

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