Page 30 - KAEC PR REPORT - FEBRUARY 2024

2/13/24, 11:45 AM Emaar, The Economic City partners with hopOn to launch new ‘Mobility Solutions’ for smart transportation | MENAFN.COM
representatives, at the two-days Public Investment Fund (PIF) Private Sector Forum.
Under the agreement, KEAC will leverage hopOn’s expertise in mobility solutions to create a

seamless and efficient transportation network within the city, catering to the diverse needs of
its residents and visitors. This includes facilitating last-mile mobility from the Haramain train

station to key districts and destinations in the city, implementing various bus routes, and
providing on-demand busses, e-shutters, and vans, along with options for two-wheel scooters,
three-wheel scooters, mechanical bikes, and electric bikes.

Additionally, innovative smart transport as well as smart on-street and off-street parking

solutions will be integrated, allowing people to book ad-hoc rides and reserve parking spaces
through a smart mobile app. This collaboration underscores KAEC’s commitment to
developing a world-class, integrated lifestyle city that adds to the socio-economic prosperity

and sustainability of Saudi Arabia.
During its participation at the PIF Private Sector Forum, KAEC highlighted a spectrum of

opportunities for public-private partnerships in the city across various sectors, including
hospitality, entertainment, commercial, residential, and industrial. Hosted by PIF, the main

stakeholder of Emaar, The Economic City, the forum aimed to enhance partnerships between
the PIF portfolio companies and private sectors while spotlighting avenues for local

collaboration in key strategic sectors.
Cyril Piaia, CEO of Emaar, The Economic City, said, “Our goal at Emaar, The Economic City,
is to promote sustainable economic growth while improving the overall experience for both

residents and visitors. Through our participation in the PIF private sector forum, we are
making progress towards our goal of steering socio-economic development in the Kingdom of

Saudi Arabia while also attracting third-party investors from the private sector in line with the
Kingdom's Vision 2030 strategy.”

“Another significant milestone is our collaboration with hopOn, which exemplifies our ongoing
commitment to innovation and excellence in every aspect of urban living. In addition to

improving mobility within the city, our combined efforts will raise the bar for intelligent urban
developments worldwide. Our residents and visitors can look forward to a seamless and

integrated mobility experience, regardless of whether they are commuting to work or simply
touring the community,” he added.

Jamil Naji Jamjoom, Co-Founder and CEO of hopOn commented, “hopOn is committed to
building smarter, more connected cities with seamless, sustainable, and universally
accessible transportation. We are dedicated to transforming urban mobility, as demonstrated

by our partnership with Emaar, The Economic City. KAEC’s commitment to innovation and
excellence is perfectly aligned with hopOn’s mission, and we look forward to joining forces to

improve mobility experiences for both residents and visitors.”
The second edition of the PIF forum successfully brought together PIF companies and Private

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