Page 25 - KAEC PR REPORT - FEBRUARY 2024

Additionally, innovative smart transport as well as smart on-street and off-street parking
solutions will be integrated, allowing people to book ad-hoc rides and reserve parking
spaces through a smart mobile app. This collaboration underscores KAEC’s
commitment to developing a world-class, integrated lifestyle city that adds to the socio-
economic prosperity and sustainability of Saudi Arabia.

During its participation at the PIF Private Sector Forum, KAEC highlighted a spectrum of
opportunities for public-private partnerships in the city across various sectors, including
hospitality, entertainment, commercial, residential, and industrial.

Hosted by PIF, the main stakeholder of Emaar, The Economic City, the forum aimed to
enhance partnerships between the PIF portfolio companies and private sectors while
spotlighting avenues for local collaboration in key strategic sectors.

Cyril Piaia, CEO of Emaar, The Economic City, said, “Our goal at Emaar, The Economic
City, is to promote sustainable economic growth while improving the overall experience
for both residents and visitors.

"Through our participation in the PIF private sector forum, we are making progress
towards our goal of steering socio-economic development in the Kingdom of Saudi
Arabia while also attracting third-party investors from the private sector in line with the
Kingdom's Vision 2030 strategy.”

“Another significant milestone is our collaboration with hopOn, which exemplifies our
ongoing commitment to innovation and excellence in every aspect of urban living. In
addition to improving mobility within the city, our combined efforts will raise the bar for
intelligent urban developments worldwide.

"Our residents and visitors can look forward to a seamless and integrated mobility
experience, regardless of whether they are commuting to work or simply touring the
community,” he added.

Jamil Naji Jamjoom, Co-Founder and CEO of hopOn commented: “hopOn is committed
to building smarter, more connected cities with seamless, sustainable, and universally
accessible transportation. We are dedicated to transforming urban mobility, as
demonstrated by our partnership with Emaar, The Economic City.

"KAEC’s commitment to innovation and excellence is perfectly aligned with hopOn’s
mission, and we look forward to joining forces to improve mobility experiences for both
residents and visitors.”

The second edition of the PIF forum successfully brought together PIF companies and
Private Sector companies to spur significant economic growth investments. With its
mission to develop and shape transformative urban living experiences, KAEC is well-
positioned to boost Saudi Arabia's economic and social development through impactful
partnerships and endeavours.

https://www.sustainabilitymenews.com/construction/emaar-partners-with-hopon-to-launch-new-
mobility-solutions-for-smart-transportation