Page 515 - MOE ENGLISH PR REPORT - MAY 2025 (Part 1)_Neat

5/28/25, 8:37 AM Home | Emirates News Agency
avatar-based solutions, has become the latest enterprise to join the NextGen FDI

initiative, which seeks to attract pioneering companies from around the world to the

UAE through a package of market-entry fundamentals.

Their decision to establish a presence in the UAE will greatly enhance the country’s

technological landscape and support national ambitions to become a regional and

global hub for artificial intelligence.

AVITA, which is driven by its mission of “evolving humanity with avatars”, is using a

range of AI tools to improve customer service, enhance operational efficiency,

reduce costs and increase sales.

AVITA’s customer-support platform AVACOM and its educational tool Ava Training

utilise avatars that can act as digital representations of real-life individuals, allowing

businesses and employees to overcome physical limitations and fostering stronger

connections with customers through human-like interactions.

AVITA’s CEO Hiroshi Ishiguro is a leading authority in human-robot interaction and

received the Sheikh Mohammed Bin Rashid Al Maktoum Knowledge Award in 2015.

He has already been conducting various research initiatives and pilot projects at a

research institute in the UAE established by Dubai Future Lab and the Japan

Science and Technology Agency (JST).

Dr. Thani bin Ahmed Al Zeyoudi, Minister of State for Foreign Trade, said, “The

integration of AVITA into the NextGen FDI initiative underscores our commitment to

attracting visionary companies that push the boundaries of technology.

Their groundbreaking work in avatar solutions not only addresses current

challenges such as labour shortages but also paves the way for new job

opportunities and innovative business practices. This collaboration will play a crucial

role in our ambition to cultivate a diverse, knowledge-driven economy in the UAE

that is prepared for the future.”

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