Page 518 - MOE ENGLISH PR REPORT - MAY 2025 (Part 1)

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5/28/25, 8:37 AM Japanese AI pioneer AVITA joins UAE’s NextGen FDI initiative
Their decision to establish a presence in the UAE will greatly enhance the country’s technological
landscape and support national ambitions to become a regional and global hub for artificial intelligence.

AVITA, which is driven by its mission of “evolving humanity with avatars”, is using a range of AI tools to
improve customer service, enhance operational efficiency, reduce costs and increase sales.

AVITA’s customer-support platform AVACOM and its educational tool Ava Training utilise avatars that

can act as digital representations of real-life individuals, allowing businesses and employees to
overcome physical limitations and fostering stronger connections with customers through human-like
interactions.

AVITA’s CEO Hiroshi Ishiguro is a leading authority in human-robot interaction and received the Sheikh

Mohammed Bin Rashid Al Maktoum Knowledge Award in 2015. He has already been conducting various
research initiatives and pilot projects at a research institute in the UAE established by Dubai Future Lab
and the Japan Science and Technology Agency (JST).

Dr. Thani bin Ahmed Al Zeyoudi, Minister of State for Foreign Trade, said, “The integration of AVITA into
the NextGen FDI initiative underscores our commitment to attracting visionary companies that push the

boundaries of technology.

Their groundbreaking work in avatar solutions not only addresses current challenges such as labour
shortages but also paves the way for new job opportunities and innovative business practices. This
collaboration will play a crucial role in our ambition to cultivate a diverse, knowledge-driven economy in

the UAE that is prepared for the future.”

Shogo Nishiguchi, Cofounder and Chief Operating Officer of AVITA, stated that the UAE is not only a
gateway to the Middle East but also a strategic hub for global expansion.

AVITA joins a cohort of more than 100 companies operating in sectors such as renewable energy,
advanced manufacturing, and robotics.