Page 522 - MOE ENGLISH PR REPORT - MAY 2025 (Part 1)_Neat

5/28/25, 8:37 AM Japanese tech firm AVITA joins NextGen FDI initiative
AVITA, which is driven by its mission of “evolving humanity with avatars”, is using

a range of AI tools to improve customer service, enhance operational efficiency,

reduce costs and increase sales.

AVITA’s customer-support platform AVACOM
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and its educational tool Ava Training utilize

avatars that can act as digital representations

of real-life individuals, allowing businesses and

employees to overcome physical limitations

and fostering stronger connections with

Sheikh Hamdan issues customers through human-like interactions.

directives to establish
AVITA’s CEO Hiroshi Ishiguro is a leading
Dubai PropTech Hub
authority in human-robot interaction and

received the Sheikh Mohammed Bin Rashid Al

Maktoum Knowledge Award in 2015. He has already been conducting various

research initiatives and pilot projects at a research institute in the UAE

established by Dubai Future Lab and the Japan Science and Technology Agency

(JST).

“The integration of AVITA into the NextGen FDI

initiative underscores our commitment to

attracting visionary companies that push the

boundaries of technology. Their

groundbreaking work in avatar solutions not Dr. Thani bin Ahmed Al
Zeyoudi
UAE Minister of State for
only addresses current challenges such as Foreign Trade

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