Page 524 - MOE ENGLISH PR REPORT - MAY 2025 (Part 1)_Neat

AVITA Joins UAE’s NextGen FDI Initiative To Boost

Artificial Intelligence Development

By OneArabia
Published: Wednesday, May 21, 2025, 14:46 [GST]

The Ministry of Economy has revealed that AVITA, a Japanese firm known for its expertise in
generative AI and avatar-based solutions, is the newest member of the NextGen FDI initiative. This
programme aims to draw innovative companies to the UAE by offering essential market-entry
support. AVITA's entry is expected to significantly boost the UAE's tech landscape and aid its goal of
becoming a global AI hub.

AVITA's mission, "evolving humanity with avatars," drives its use of AI tools to enhance customer
service, streamline operations, cut costs, and boost sales. Their platforms, AVACOM and Ava
Training, employ avatars as digital stand-ins for real people. These tools help businesses and
employees overcome physical barriers and foster stronger customer connections through human-
like interactions.

https://www.onearabia.me/local/japanese-ai-pioneer-avita-joins-uae-nextgen-fdi-initiative-011-
110413.html