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5/28/25, 8:37 AM AVITA joins UAE’s NextGen FDI initiative to drive AI innovation
AVITA’s suite of AI-driven tools — including the AVACOM customer-support platform and

Ava Training — leverages lifelike avatars to enhance service delivery, streamline

operations, and foster human-like interactions across industries. These solutions are

particularly valuable in addressing challenges such as labour shortages while opening new

avenues for digital engagement.

Hiroshi Ishiguro, AVITA’s CEO and a recognised authority in human-robot interaction,

has already been involved in AI research in the UAE through a collaboration between

Dubai Future Lab and Japan’s Science and Technology Agency. He was previously

honoured with the Sheikh Mohammed Bin Rashid Al Maktoum Knowledge Award in

2015.

Dr. Thani bin Ahmed Al Zeyoudi, Minister of State for Foreign Trade, welcomed the

collaboration, calling it a reflection of the UAE’s commitment to attracting “visionary
companies that push the boundaries of technology.”

AVITA joins over 100 companies that have entered the UAE under the NextGen FDI

program, which offers a suite of incentives and infrastructure aimed at enabling global

firms to scale from the Emirates.

Cofounder Shogo Nishiguchi described the UAE as both a gateway to the region and a

springboard for international growth.

News Source: Emirates News Agency

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