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Dr Saeeda Jaffar, SVP and Group Country Manager, GCC, Visa
Dr Saeeda Jaffar believes the UAE’s commitment to women’s empowerment and gender
diversity has enabled technology leaders such as herself build successful careers and
contribute meaningfully to the country’s progress.
“Gender diversity fosters innovative and inclusive strategies, benefiting industries across the
board,” she says.
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Drawn to science and maths from a young age, she was encouraged to study engineering. She
spent several years consulting with McKinsey, Bain & Company, and Alvarez & Marsal, where
she thrived on problem-solving and analytical rigor.
“The UAE’s top ranking in the WEF Gender Parity Report 2023 reflects this supportive
landscape, which spans sectors like diplomacy and entrepreneurship. My current tech
leadership role at Visa is a direct result of the UAE’s efforts in gender parity, enabling women
leaders and driving economic growth,” she says.
As an Emirati woman in a male-dominated industry, the transition from consulting to the fast-
past world of financial technology confronted her with challenges requiring adaptability and swift
decision-making.
https://gulfnews.com/gn-focus/eid-al-etihad-trailblazing-leaders-create-opportunities-and-
redefine-success-1.1733128981203
