Page 79 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:21 AM Sobha Group announces Sobha Furniture’s factory | UAE News 24/7
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By integrating cutting-edge technologies, the developer seeks to
build the largest and completely automated factory in the UAE,
demonstrating their commitment to fostering innovation and
excellence in the sector. The factory, located across an 84,000
sq.m land plot with a built-up area of 50,000 sq.m, will
manufacture a range of products including sofas, seats, armchairs,
chairs, beds, car and airplane seats, assembled and flat-pack
cabinets for the local market and for export customers.

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In line with the relentless efforts of the UAE and Dubai to reinforce
the local industrial sector through initiatives such as ‘Make it In the
Emirates’ which promotes a holistic environment, Sobha Group
has selected Dubai Industrial City as its preferred location to set
up this factory.

Through the new facility, which represents a step towards further
vertical integration within the real estate group, Sobha Furniture
plans to serve medium- and high-segment customers who value
high-quality and ethically manufactured products by eliminating the
need for imports, helping to reduce lead times, and cut
transportation costs and emissions.

PNC Menon, Founder and Chairman of Sobha Group, said:
“Sobha Group remains committed to consistently enriching the
local economy by offering high-value products and services in the
UAE and beyond. Sobha Furniture at Dubai Industrial City will
contribute to Dubai’s and the UAE’s manufacturing landscape in
the years to come, and we are proud to expand Sobha Group’s
legacy of adding value to change lives for the better.”

Carlo Magistretti, CEO of Sobha Furniture, said, “We are proud
to announce the launch of Sobha Furniture’s factory as our
groundbreaking investment in the UAE’s industrial landscape. With
this factory we aim to not only meet but exceed global standards of
high-quality, luxury furniture manufacturing. This significant
investment underscores our commitment to innovation, quality, and
contributing to the growth of the local economy.”

The factory will be equipped with advanced technologies and
machinery to enable high levels of customisation as well as ensure

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