Page 74 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:20 AM Sobha Group announces Sobha Furniture’s factory, with state-of-the-art fully automated facility at Dubai Industrial City – Bizprene…
quality and ethically manufactured products by eliminating the need for imports, helping to reduce
lead times, and cut transportation costs and emissions.
PNC Menon, Founder and Chairman of Sobha Group, said: “Sobha Group remains committed to
consistently enriching the local economy by offering high-value products and services in the UAE
and beyond. Sobha Furniture at Dubai Industrial City will contribute to Dubai’s and the UAE’s
manufacturing landscape in the years to come, and we are proud to expand Sobha Group’s legacy
of adding value to change lives for the better.”
Carlo Magistretti, CEO of Sobha Furniture, said, “We are proud to announce the launch of Sobha
Furniture’s factory as our groundbreaking investment in the UAE’s industrial landscape. With this
factory we aim to not only meet but exceed global standards of high-quality, luxury furniture
manufacturing. This significant investment underscores our commitment to innovation, quality, and
contributing to the growth of the local economy.”
The factory will be equipped with advanced technologies and machinery to enable high levels of
customisation as well as ensure optimal production capacities are steadily maintained. Its location
within Dubai Industrial City will also enable synergies with Sobha Furniture’s existing facility in
KEZAD in Abu Dhabi, adding to the group’s competitive edge by allowing optimised production
capabilities and catering to a broader market more effectively.

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