Page 76 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:20 AM Sobha Group announces Sobha Furniture’s factory, with state-of-the-art fully automated facility at Dubai Industrial City
The new facility marks a significant advancement for Sobha Group, as they began in 1976
as a furniture-making and interior designing business in Oman, it has the deep-rooted

expertise within the industry. With such a rich history and legacy, establishing Sobha

Furniture’s factory in Dubai Industrial City isn’t just a new venture, it’s a continuation of our
longstanding commitment to excellence.

By integrating cutting-edge technologies, the developer seeks to build the largest and

completely automated factory in the UAE, demonstrating their commitment to fostering
innovation and excellence in the sector. The factory, located across an 84,000 sq.m land

plot with a built-up area of 50,000 sq.m, will manufacture a range of products including
sofas, seats, armchairs, chairs, beds, car and airplane seats, assembled and flat-pack

cabinets for the local market and for export customers.

In line with the relentless efforts of the UAE and Dubai to reinforce the local industrial
sector through initiatives such as ‘Make it In the Emirates’ which promotes a holistic

environment, Sobha Group has selected Dubai Industrial City as its preferred location to

set up this factory.

Through the new facility, which represents a step towards further vertical integration within

the real estate group, Sobha Furniture plans to serve medium- and high-segment

customers who value high-quality and ethically manufactured products by eliminating the

need for imports, helping to reduce lead times, and cut transportation costs and

emissions.

PNC Menon, Founder and Chairman of Sobha Group, said: “Sobha Group remains

committed to consistently enriching the local economy by offering high-value products and

services in the UAE and beyond. Sobha Furniture at Dubai Industrial City will contribute to
Dubai’s and the UAE’s manufacturing landscape in the years to come, and we are proud

to expand Sobha Group’s legacy of adding value to change lives for the better.”

Carlo Magistretti, CEO of Sobha Furniture, said, “We are proud to announce the launch
of Sobha Furniture’s factory as our groundbreaking investment in the UAE's industrial

landscape. With this factory we aim to not only meet but exceed global standards of high-
quality, luxury furniture manufacturing. This significant investment underscores our

commitment to innovation, quality, and contributing to the growth of the local economy.”

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