Page 400 - DGHR PR REPORT - AUGUST 2024

8/6/24, 10:34 AM Addaera Research Centre conducts study on major drivers and trends in HR management – Bizpreneur Middle East
Recently, DGHR released a summary report showcasing the results of study, which was conducted
through quantitative and qualitative methodologies to probe HR management evolution in light of
main factors and drives including globalization, changing economic circumstances and the
adaptation to accelerating technical development.

The report also shed light on current trends and practices in human resources management, along
with tangible challenges, available opportunities and future expectations in Dubai government
entities and private companies within 15 different economic sectors.
Under the MoU between Addaera and DGHR, prospects of collaboration include the exchange of
knowledge, expertise, research and specialized studies; in addition to the coordination on
implementing specialized research and reviewing best practices and organizational experiences in
human resources.
About Addaera Research & Polls Centre
Addaera Research & Polls Centre is the first local independent public opinion survey centre in the
UAE. It was established in Dubai in 2014 as a non-profit research organization with the aim of
assessing awareness levels and detecting public social trends in the UAE.
Addaera works on probing the public opinion through mass opinion polls on research issues and
providing the needed information and data to reveal the reality of social trends and general
directions.
Since its establishment, the Centre has been committed to the highest international quality criteria in
research industry; taking the mission of providing government and independent institutions with
credible information to help support decision making processes and strategic plans.
In 2018, Addaera was the first survey centre in the UAE and Middle East to be awarded the
“ISO 20252:2012” certification for its quality excellence in public opinion polls and social and market
research. Recently, the Centre has managed to upgrade the quality of its internal management
system in the field of research to get the prestigious certificate of “ISO 20252:2019”.
Addaera is a member of both ESOMAR and WAPOR, as it abides by the competency conditions
stated in membership requirements for international research and public opinion institutions.

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