Page 141 - 7X PR REPORT - SEPTEMBER 2025 (ENGLISH)

9/22/25, 1:18 PM UAE leads Dubai strategy and assumes chairmanship of the UPU Council of Administration
The ‘Dubai Strategy’ reflects UPU member nations’ shared vision of an integrated, inclusive and sustainable global society
empowered by a seamless, smart and innovative postal system that promotes social and economic development and supports the
achievement of the Sustainable Development Goals (SDGs). The strategy is the result of the most comprehensive consultation
process in UPU history, which involved over 2,200 participants from all 192 member countries as well as other public and private
sector organisations. The collaborative process reflects broad consensus around the strategy and strengthens its inclusivity.

The UAE has also been appointed to supervise the implementation of the new strategy through the ‘Dubai Business Plan’ in its
capacity as Chair of the UPU Council of Administration (CA) over the next four years. The Council, comprising 41 member states
elected during the Congress, oversees the Union’s activities and addresses organisational, administrative, and legal matters,
ensuring effective governance for the future of the global postal sector.

Furthermore, the UAE has won membership in the UPU’s Postal Operations Council (POC) for the 2026–2029 cycle after
achieving 144 votes from member countries, marking another significant achievement that underscores its leading status on the
international stage. The UAE was elected as one of 48 member states of the POC, selected from among the Union’s 192 member
countries. The POC is the UPU’s specialised technical body, responsible for supervising the development of key operational
policies and postal services, unifying standards, improving quality and enhancing coordination among global postal networks to
build a more efficient and sustainable international postal system.

H.E. Badr Al-Olama, Chairman of 7X, said: “The UAE’s election to the UPU Postal Operations Council represents a clear
affirmation of our nation’s leadership in shaping the future of postal

and logistics services worldwide. Hosting the 28th Universal Postal Congress in Dubai and spearheading the implementation of the
2026–2029 Strategy with the chairmanship of the Council of Administration, further demonstrates the UAE’s commitment to
fostering consensus that delivers tangible improvements in connectivity, sustainability, and efficiency. This new mandate gives us a
decisive voice at the heart of the UPU’s key decision-making processes, enabling us to guide the next phase of technologies and
policies that will define the future of this critical industry. Guided by our leadership’s vision, we will continue to strengthen the UAE’s
role as a platform where sustainable solutions and digital tools are developed and deployed, in collaboration with the global postal
sector.”

The Congress re-elected UPU Director General Masahiko Metoki and Deputy Director General Marjan Oswald for a new four-year
term, reflecting member countries’ satisfaction with their leadership and trust in the Union’s institutional development trajectory.

Masahiko Metoki, Director General of the Universal Postal Union, said, “This Congress has been more than a gathering. It has
been a moment of transformation, during which we faced challenges head-on, redefined our role in a rapidly changing world, and
reaffirmed the values that unite us. I would like to extend my deepest appreciation to the Government of the United Arab Emirates
for generously hosting this important assembly of postal decision makers.”

The comprehensive ‘Dubai Strategy’ aims to enhance member countries’ dedication to quality standards, expand access to postal
services, and strengthen the rules-based global postal system by establishing national regulatory frameworks.

The strategy also prioritizes accelerating innovation and digital transformation by developing new customer-centric products and
services, adapting to shifts in the eCommerce sector, and offering digital services at postal access points. Additionally, the vision
aims to reinforce cooperation through regional capacity building, technical collaboration, and stakeholder engagement platforms
that facilitate postal development.

By modernising regulations, enhancing cross-border supply chains, and ensuring greater compliance with quality standards, the
‘Dubai Strategy’ aims to leverage the single postal territory made possible through an effective, rules-based global postal system.

During the closing session, Tariq Al Wahedi, 28th Congress Chair and GCEO of 7X, stated: “The ‘Dubai Business Plan’ represents
a significant transition in the way the global postal sector operates, enabling member countries to curate services in line with their
national priorities while ensuring combined efforts at a global level. In the upcoming phase, we seek to create a more efficient,

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