Page 144 - 7X PR REPORT - SEPTEMBER 2025 (ENGLISH)

9/22/25, 1:18 PM UAE Leads Dubai Strategy and Assumes Chairmanship of the UPU Council of Administration
H.E. Badr Al-Olama, Chairman of 7X, said: “The UAE's election to the UPU Postal Operations Council represents a clear affirmation of our
th
nation's leadership in shaping the future of postal and logistics services worldwide. Hosting the 28 Universal Postal Congress in Dubai and
spearheading the implementation of the 2026–2029 Strategy with the chairmanship of the Council of Administration, further demonstrates the
UAE's commitment to fostering consensus that delivers tangible improvements in connectivity, sustainability, and efficiency. This new mandate
gives us a decisive voice at the heart of the UPU's key decision-making processes, enabling us to guide the next phase of technologies and
policies that will define the future of this critical industry. Guided by our leadership's vision, we will continue to strengthen the UAE's role as a
platform where sustainable solutions and digital tools are developed and deployed, in collaboration with the global postal sector.”

The Congress re-elected UPU Director General Masahiko Metoki and Deputy Director General Marjan Oswald for a new four-year term,
reflecting member countries' satisfaction with their leadership and trust in the Union's institutional development trajectory.

Masahiko Metoki, Director General of the Universal Postal Union, said, “This Congress has been more than a gathering. It has been a
moment of transformation, during which we faced challenges head-on, redefined our role in a rapidly changing world, and reaffirmed the values
that unite us. I would like to extend my deepest appreciation to the Government of the United Arab Emirates for generously hosting this important
assembly of postal decision makers.”

The comprehensive ‘Dubai Strategy' aims to enhance member countries' dedication to quality standards, expand access to postal services, and
strengthen the rules-based global postal system by establishing national regulatory frameworks.

The strategy also prioritizes accelerating innovation and digital transformation by developing new customer-centric products and services,
adapting to shifts in the eCommerce sector, and offering digital services at postal access points. Additionally, the vision aims to reinforce
cooperation through regional capacity building, technical collaboration, and stakeholder engagement platforms that facilitate postal development.
By modernising regulations, enhancing cross-border supply chains, and ensuring greater compliance with quality standards, the ‘Dubai Strategy'
aims to leverage the single postal territory made possible through an effective, rules-based global postal system.
During the closing session, Tariq Al Wahedi, 28th Congress Chair and GCEO of 7X, stated: “The ‘Dubai Business Plan' represents a significant
transition in the way the global postal sector operates, enabling member countries to curate services in line with their national priorities while
ensuring combined efforts at a global level. In the upcoming phase, we seek to create a more efficient, innovative and sustainable postal network
that contributes to enabling trade, promoting digital integration and enhancing the quality of life of communities.”

Al Wahedi added: “By chairing the Council of Administration and overseeing the plan implementation, we seek to achieve strategic outcomes such
as improved, market-relevant, multilateral systems that guarantee the provision of quality, accessible, affordable, viable postal services. We will
make conscious efforts to strengthen customer-focused postal products, encourage innovation in products and services, and fortify cross-border
postal supply chains. By expanding partnerships, strengthening regional integration and modernising the postal infrastructure through collaboration
and technical assistance, we will also work to solidify the sector's role in advancing national economic and social objectives and actively
contributing towards achieving Sustainable Development Goals.”

The 2026–2029 Strategy includes KPIs, such as increasing the percentage of member countries with comprehensive postal regulatory frameworks
aligned with UPU standards and guidelines; boosting the annual growth rate of postal access points to ensure seamless access for all; raising
annual nominal growth in operating revenue (SDR); increasing the percentage of international postal items delivered end-to-end in accordance
with applicable UPU quality of service standards; and raising the proportion of member countries that integrate the postal sector into their national
development plans.
As a result of the significant international momentum that accompanied the adoption of this strategy, the Congress witnessed the signing of
multiple memoranda of understanding between member countries, alongside bilateral and multilateral meetings, and the introduction of qualitative
policy documents on governance, innovation and sustainability. By strengthening its global footprint and emulating the Congress' theme, ‘Leading
the Change, Creating the Future,' the UAE further solidifies its position as an active partner in driving the future of the global postal industry, and a
major contributor to achieving the Union's vision in the coming years.

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