Page 146 - 7X PR REPORT - SEPTEMBER 2025 (ENGLISH)

9/22/25, 1:18 PM UAE Leads Dubai Strategy and Assumes Chairmanship of the UPU Council of Administration
The Congress re-elected UPU Director General Masahiko Metoki and Deputy Director General Marjan Oswald for a new four-year term, reflecting member countries’
satisfaction with their leadership and trust in the Union’s institutional development trajectory.
Masahiko Metoki, Director General of the Universal Postal Union, said, “This Congress has been more than a gathering. It has been a moment of transformation, during
which we faced challenges head-on, redefined our role in a rapidly changing world, and reaffirmed the values that unite us. I would like to extend my deepest appreciation to
the Government of the United Arab Emirates for generously hosting this important assembly of postal decision makers.”
The comprehensive ‘Dubai Strategy’ aims to enhance member countries’ dedication to quality standards, expand access to postal services, and strengthen the rules-based
global postal system by establishing national regulatory frameworks.
The strategy also prioritizes accelerating innovation and digital transformation by developing new customer-centric products and services, adapting to shifts in the eCommerce
sector, and offering digital services at postal access points. Additionally, the vision aims to reinforce cooperation through regional capacity building, technical collaboration, and
stakeholder engagement platforms that facilitate postal development.
By modernising regulations, enhancing cross-border supply chains, and ensuring greater compliance with quality standards, the ‘Dubai Strategy’ aims to leverage the single
postal territory made possible through an effective, rules-based global postal system.
During the closing session, Tariq Al Wahedi, 28th Congress Chair and GCEO of 7X, stated: “The ‘Dubai Business Plan’ represents a significant transition in the way the
global postal sector operates, enabling member countries to curate services in line with their national priorities while ensuring combined efforts at a global level. In the
upcoming phase, we seek to create a more efficient, innovative and sustainable postal network that contributes to enabling trade, promoting digital integration and enhancing
the quality of life of communities.”
Al Wahedi added: “By chairing the Council of Administration and overseeing the plan implementation, we seek to achieve strategic outcomes such as improved, market-
relevant, multilateral systems that guarantee the provision of quality, accessible, affordable, viable postal services. We will make conscious efforts to strengthen customer-
focused postal products, encourage innovation in products and services, and fortify cross-border postal supply chains. By expanding partnerships, strengthening regional
integration and modernising the postal infrastructure through collaboration and technical assistance, we will also work to solidify the sector’s role in advancing national
economic and social objectives and actively contributing towards achieving Sustainable Development Goals.”
The 2026-2029 Strategy includes KPIs, such as increasing the percentage of member countries with comprehensive postal regulatory frameworks aligned with UPU
standards and guidelines; boosting the annual growth rate of postal access points to ensure seamless access for all; raising annual nominal growth in operating revenue
(SDR); increasing the percentage of international postal items delivered end-to-end in accordance with applicable UPU quality of service standards; and raising the proportion
of member countries that integrate the postal sector into their national development plans.
As a result of the significant international momentum that accompanied the adoption of this strategy, the Congress witnessed the signing of multiple memoranda of
understanding between member countries, alongside bilateral and multilateral meetings, and the introduction of qualitative policy documents on governance, innovation and
sustainability. By strengthening its global footprint and emulating the Congress’ theme, ‘Leading the Change, Creating the Future,’ the UAE further solidifies its position as an
active partner in driving the future of the global postal industry, and a major contributor to achieving the Union’s vision in the coming years.

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