Page 267 - 7X PR REPORT - SEPTEMBER 2025 (ENGLISH)

9/11/25, 10:57 AM 7X Introduces Waslah Post At Universal Postal Congress Dubai 2025 - Construction Business News Middle East
discoverable and “digitally bookable,” while larger networks capture new inbound revenue streams and
volume growth. Built on Universal Postal Union (UPU) frameworks and existing bilateral agreements,

the platform intends to complement and enhance the postal ecosystem, turning fragmentation into

federation and reinforcing posts as critical infrastructure in the digital economy.

Tariq Al Wahedi, Group CEO of 7X, said: “Waslah Post is a natural extension of 7X’s platform strategy

alongside NXN, EMX, and FINTX. By digitising and aggregating postal operators, we enable them to

scale volumes, capture new revenues, and remain central to the global logistics landscape, while
empowering SMEs, e-commerce players, and individuals to trade seamlessly across borders. This is

about future-proofing the industry and partnering networks worldwide for a borderless future.”

By connecting posts into a unified marketplace, Waslah Post will democratise access to global trade.
SMEs, micro-sellers, and individuals will be able to ship cross-border transparently and cost-efficiently,

while e-tailers and marketplaces gain scalable, affordable access to postal networks for global
fulfilment, checkout integration, and returns management.

Leveraging the inherent carbon efficiency of postal networks, Waslah Post will provide governments
and regulators with a scalable, inclusive, and sustainable alternative to fragmented courier flows. It

positions postal operators as the green choice in cross-border logistics, directly aligned with UPU’s
sustainability mandate.

Nasiba AlShukairy, Group Senior Executive Director of Strategy and Investment at 7X,

added: “Waslah Post is a cornerstone of our strategy to strengthen 7X’s position as a future-ready
logistics and digital infrastructure enabler. By federating postal networks and connecting them with

SMEs and e-commerce players, we are unlocking scale, enabling new value creation, and embedding

7X at the centre of digital trade flows. Waslah Post will be the gateway to a borderless

logistics future, where 7X unites posts, businesses, and consumers into one connected ecosystem.”

Waslah Post is designed to evolve beyond shipping by embedding fintech solutions through FINTX,

7X’s fintech arm, to enable seamless SME and e-tailer pay-in/pay-out, and drive financial inclusion in
emerging markets. In addition, it will deliver deep e-commerce integrations by connecting directly with

e-tailers and marketplaces, enabling cost-efficient fulfilment, checkout integration, and affordable

reverse logistics. Complementing these capabilities, Waslah Post will leverage global postal data
insights to aggregate flows, optimise pricing and routes, and bilateral negotiations, creating a

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